Position your web design business

Position your web design business

  • ​Learn the right way how to position yourself to ​attract ​more web design clients

  • ​Learn ​how Alex, a freelance ​web designer, has positioned his business to get the work he wants.
  • ​By the time we’re done, you’ll have the complete positioning toolbox.​

​​How to Position Yourself as an Expert Web Designer​

​[​Positioning Teardown]

​Meet Alex, a website designer who's nailing his ​positioning!

Looking at the web site of Alex, a freelance web designer, we will break down how he has positioned himself – making it easy for you to emulate.

Meet Alex Vita, photography website specialist.

Alex is an excellent example of a web designer with a vertical focus.

A vertical focus means that you’re targeting a particular industry. All your clients will sell the same product or service, for example, bookkeeping services, or antivirus software.

Alex positions himself as a website designer for photographers.

How does Alex feel about positioning?

Looking back, positioning myself in a specific niche has given me some important yet intangible things: peace of mind, clarity, and courage. And I value them more and more as I get older.

Focusing only on a vertical (photographers in my case) makes everything simpler. It's not easy, but it's simpler. I can focus on one single thing, and do it with confidence.

These intangible factors have made it all a pleasant journey for me. I've never felt close to burnout. Instead, I keep finding more and more meaning in what I do.

Alex Vita, ForegroundWeb

Photography Website Designer

Expert Web Designer - Alex Vita - How to Position Yourself as a Web Designer

What is Positioning Anyway!?

​Your brand’s position is the place it occupies in someone’s mind.

Positioning is what you do to influence how you and your business is perceived by your ideal clients.

Effective positioning answers eight fundamental questions simmering in the back of a prospect’s head:

How to Position Yourself as a Web Designer - 8 Fundamental Questions

Alex’s Positioning Statement

​A positioning statement expresses ​how a given product, service or brand fills a particular type of client's need in a way that its competitors don’t.

​This is how Alex’s positioning statement might read:

How to Position Yourself as an Expert Web Designer - Example of Positioning Statement

​Your Positioning Statement

Your positioning statement is for your own use.

The positioning statement should be an honest reflection of your product, service, or brand. The key to a good statement is specificity.

Here is a template for your own, personal positioning statement:

How to Position Yourself as an Expert Web Designer - Positioning Statement Template: My name is [NAME], the [ROLE] of [COMPANY]. I/our firm makes [PRODUCT OR SERVICE] for [TARGET CLIENT] that allows them to [KEY BENEFIT/-S]. Unlike [OUR MAIN COMPETITION], I/we [PRIMARY DIFFERENTIATORS]. [2 – 3 REASONS TO BELIEVE/PROOFS]* I’m/we are [BRAND PERSONALITY]

The template answers the eight fundamental questions:

  1. 1
    ​What’s your name? [Brand], [Personal name], and [Company role].
  2. 2
    ​What type of service do you provide? [Product or service category]
  3. 3
    ​Who do you serve the best? [Ideal client]
  4. 4
    ​How will your service improve my life? [Key benefit/-s]
  5. 5
    ​What makes your offer unique? Why should I buy from you, specifically? [Primary differentiator/-s]
  6. 6
    ​Do you have the expertise I need? [Proofs]
  7. 7
    ​Do you have enough experience? [Proofs]
  8. 8
    ​Would I enjoy working with you? [Brand personality]

A good positioning statement is a guidepost for all your efforts. Every marketing and product decision you make must align with and support it.

It helps you maintain focus.

Use your statement as inspiration for persuasive language on your website and in other marketing materials.

​When you understand the core message you need to communicate to prospects, you can make informed decisions throughout the creative process. Your positioning becomes the DNA of your visual brand.

​Hinge Marketing

​Photography Website Designer

You've just read ​the first part of our ​​free ​positioning course for designers.​

Over nine ​days, ​the full course will ​break down how Alex​ has positioned his business to get the work he wants. ​

​By the time we’re done, you’ll have the complete ​toolbox for how to position yourself as an expert web designer​.

​How to Position Yourself as a ​Web Designer.​

© FLAUNT My Design. All rights Reserved. 

© FLAUNT My Design.

All rights Reserved.