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100+ niches actually picked by real-life photographers
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Photography Niches
For inspiration and to see what is possible, check out these photography niches! For each photography niche on the list, there is also a business case: A real-life freelance photographer or small photo studio targeting that particular niche.
| Targeted Niche | Creative Field | Type of Niche | B2B/B2C | Business Example | Company Size | Positioning | In Business Since | Interview | |
|---|---|---|---|---|---|---|---|---|---|
| 360 degree product photos | photography | technology specialization | B2B | PhotoSpherix | 2 | Put a new spin on your on your product photography | 1998 | ||
| 360° panoramas & virtual tours | photography | technology specialization | B2B | Jean-Pierre Lavoie | 2 | Panoramic photography | 2007 | ||
| Abstract photography that looks like paintings | photography | signature style | Laria Saunders | 1 | Fine art photographer specializing in unique abstract art | 2009 | |||
| Aerial photography | photography | technology specialization | B2B | Jason Hawkes | 1 | Aerial photographer | 1991 | ||
| Alaska imagery | photography | horizontal | B2B | Patrick J. Endres | 1 | Alaska stock photography | 1992 | ||
| Americana | photography | horizontal | B2B/B2C | Dawn Heath | 1 | Americana photography wall art for your home and office | 2016 | ||
| Animals | photography | horizontal | B2B/B2C | Gandee Vasan | 1 | 1998 | |||
| Antarctica | photography | horizontal | Pat & Rosemarie Keough | 2 | Lives of Romance and Adventure | 1986 | |||
| Architectural photography | photography | vertical | B2B | Glenn Daidone | 1 | Architectur. Interiors. | 1999 | ||
| Artistic child photography | photography | the way you work | B2C | Rich Demanowski | 1 | Childscapes | 2001 | ||
| Astrophotography | photography | vertical | B2B/B2C | Ian Norman | 1 | How to photograph the Milky Way - Astrophotography tutorials, tools, gear + inspiration. | 2013 | ||
| Authorities promoting Asia-Pacific travel destinations | photography | vertical/horizontal combo | B2B | David Kirkland | 1 | Specialises in capturing memorable promotional photographs for national tourism authorities. | |||
| Automotive photography | photography | vertical | B2B | Izmo Studio | 2 | Reach out to your customers with our automotive imagery and interactive media | 2002 | ||
| Babies | photography | vertical | B2B/B2C | Anna Geddes | 1 | 1988 | |||
| Birds | photography | horizontal | B2B/B2C | Scott Bourne | 2 | 1998 | |||
| Birth photography | photography | vertical | B2C | Ashley Marston | 1 | Birth & lifestyle/documentary photographer | 2013 | ||
| Blade runner style | photography | signature style | B2B/B2C | Liam Wong | 1 | Capturing real moments and transforming them into the surreal | 2015 | ||
| Bottles | photography | vertical | B2B | We Shoot Bottles | 2 | We shoot bottles- nothing but bottles. Our specialiity is photographing bottles of any shape, any content, any size, at a price that makes everyone happy. | 2015 | ||
| Boudoir portraits | photography | vertical | B2C | Julie Socher | 1 | Boudoir photography | 2011 | ||
| Boutique photo editing for wedding photographers | photography | vertical/horizontal combo | B2B | Marissa Lynn | 1 | Boutique editing services for wedding photographers | 2010 | ||
| Business headshots | photography | horizontal | B2B/B2C | Hey Tuesday | 2 | The rebellious little headshot company, putting personality back into your business, LinkedIn and PR shots. | 2016 | ||
| Celebritity portraits | photography | vertical/horizontal combo | B2B | Sven Doornkaat | 1 | Celebrities|portraits & light painting photography | 2003 | ||
| Construction time-lapse photography | photography | vertical/horizontal combo | B2B | Michael e. Stern | 1 | Construction time-lapse photography and corporate portraiture | 1979 | ||
| Corporate events | photography | horizontal | B2B | Ignite Images | 2 | Corporate and event photographers in London & Newcastle | 2011 | ||
| Cultures and environments at risk | photography | umbrella focus | B2B | Beth Wald | 1 | 1991 | |||
| Customized corporate photography commissionded by creative agencies. | photography | vertical/horizontal combo | B2B | WorkStory | 2 | Your Business. Unscripted. | 2006 | ||
| Dating profile photos | photography | vertical | B2C | Hey Saturday | 2 | Look good, date better | 2013 | ||
| Daytime long exposure photography | photography | technology specialization | Darren Moore | 1 | Fine art landscapes | ||||
| Destination marketing | photography | vertical | B2B | Kenneth Losurdo | 1 | 2008 | |||
| Dogs | photography | horizontal | B2B/B2C | Michael Brian | 1 | Dog photography | 1998 | ||
| Drone photography | photography | technology specialization | B2B | Oklahoma Drone Photography | 2 | Your vision from a drone's view | 2016 | ||
| Endurance sports | photography | related industries | B2B | Tom Robertson | 1 | Specializing in endurance sports (bicycling, running, triathlon) and outdoor living for editorial and commercial clients. | 2007 | ||
| Equine portrait sessions with people (mostly high school seniors) | photography | vertical | B2B/B2C | Shelley Paulson | 1 | Welcome, horse lover | 2004 | ||
| Executive jets | photography | vertical | B2B | Nick Gleis | 1 | Capturing aircraft ambience | 1974 | ||
| Fashion | photography | vertical | B2B | Benjamin Kanarek | 1 | Fashion & beauty photographer | 1982 | ||
| Film photography, silver-gelatin-process | photography | technology specialization | Dane Travis Jones | 1 | 1990 | ||||
| Fine art floral photography | photography | vertical | B2B/B2C | Patty Hankins | 1 | Fine art floral photographer | 2002 | ||
| Food | photography | vertical | B2B | Francesco Tonelli | 1 | Chef and food photographer | 2004 | ||
| Formula 1 | photography | vertical | B2B/B2C | Darren Heath | 1 | Formula 1 photographer | 1988 | ||
| Funerals | photography | horizontal | B2C | Rachel Wallace | 1 | Farewell photography | 2000 | ||
| Garden and plants | photography | vertical | B2B | Philip Smith | 1 | 2008 | |||
| Glamour | photography | umbrella focus | Sue Bryce | 1 | 1991 | ||||
| Golf courses | photography | vertical | B2B/B2C | Aidan Bradley | 1 | Golf course photography | 1980 | ||
| Google street view virtual tours | photography | horizontal | B2B | Andrew Cunningham | 1 | We provide the Google Street View you are used to but taken inside your business premises. | 2010 | ||
| Haunt industry | photography | vertical | B2B | Alyssa Schipani | 1 | Photography and web design for the haunt industry. | 2010 | ||
| Hawaii volcanos | photography | vertical | B2B/B2C | Bryan Lowry | 1 | Hawaii volcano specialist | 2000 | ||
| HDR photography | photography | technology specialization | B2B | Tom Lynch | 1 | 2008 | |||
| Head shots | photography | horizontal | B2C | Martin Richardson | 1 | 2010 | |||
| Headshots for actors and performers | photography | vertical/horizontal combo | B2B | Mario Schwarz | 1 | London professional photographer specialising in actor headshots for the film, theatre and entertainment industry. | 2005 | ||
| Hi-end retouching for the advertising market | photography | vertical/technology specialization combo | B2B | The Orange Apple | 2 | Creative imagery | 2005 | ||
| High-end senior photography | photography | vertical | B2C | Amanda Holloway | 1 | The most sought after senior portrait experience | 2010 | ||
| Horror | photography | signature style | B2B | Joshua Hoffin | 1 | Horror photography | 2001 | ||
| Horses | photography | vertical | B2B/B2C | Terri Cage | 1 | North Texas equine, senior & portrait photographer | 2009 | ||
| Humor | photography | signature style | B2B | Timothy Bailey | 1 | Commercial advertising photographer specializing in humor, entertainment, and portrait photography. | 2008 | ||
| Hunting, fishing, and camping | photography | related industries | B2B | John Hafner | 1 | ||||
| Ice hockey | photography | vertical | B2B | John Crouch | 1 | 2001 | |||
| Imagery for arts organisations | photography | vertical | B2B | Katherine Leedale | 1 | 2011 | |||
| Industrial photography | photography | horizontal | B2B | Gavin Jowitt | 1 | Corporate and commercial photographer | 1996 | ||
| Jewels | photography | vertical | B2B | Edward Edwards | 1 | Photographer of high jewellery and watches | 1985 | ||
| Kids products and toys | photography | related industries | B2B | Jeremy Lloyd | 1 | Creative and artistic commercial photographer specializing in kids products and toys. | 2001 | ||
| Landscapes: Atmospheric images of the south west of England | photography | horizontal | B2B | Mark Bauer | 1 | Atmospheric images of the south west of England | 2003 | ||
| Light painting | photography | technology specialization | B2B | Harold Ross | 1 | Extraordinary lighting | 1987 | ||
| LinkedIn profile pictures | photography | vertical | Max Schwarz | 1 | Look like a boss. Photos that get your hired. | 2015 | |||
| Liquids | photography | technology specialization | B2B/B2C | Martin Waugh | 1 | Liquid sculptures. Specializing in artistic and commercial photography of liquids. | 2001 | ||
| Medical and healthcare | photography | related industries | B2B | Tim Zoltie | 1 | Specialising in healthcare photography, medical photography, lifestyle photography and commercial photography. | 2000 | ||
| Mega yachts, sail yachts and lifestyle (luxury markets) | photography | related industries | B2B | Kristina M. Strobel | 1 | 1994 | |||
| Mining | photography | vertical | B2B | James Hodgins | 1 | Mining photographer | 1995 | ||
| Model comps & portfolios | photography | vertical | B2B/B2C | Gordon Kent | 1 | 2014 | |||
| Motor industry | photography | vertical | B2B | Dean Smith | 1 | Automotive photographer | 2008 | ||
| Mountain sport (outdoor industry) | photography | vertical | B2B | PatitucciPhoto | 2 | 1999 | |||
| Movie & TV stills | photography | vertical | B2B | Ursula Coyote | 1 | Movie stills | 2008 | ||
| Natural organic food photography | photography | issue-driven | Mike Wepplo | 2 | Digital dimensions | 1990 | |||
| On-site photography for museums and publishers | photography | vertical/technology specialization combo | B2B | Peter Harholdt | 1 | Specializing in large format photography for museum publishing projects | 1978 | ||
| Owner and pet portraiture | photography | vertical | B2C | Brendan Burke | 1 | We specialize in capturing the bond between pet & owner in your own home. | |||
| Park City stock photography | photography | horizontal | Mark Maziarz | 1 | Premium stock image catalog of Park City photography for commercial, editorial, corporate and home & office use. | 1990 | |||
| Personal vacation photographer | photography | vertical | B2C | Wayne Stadler | 1 | It's your vacation, you should be in the photos | 2010 | ||
| Photo editing service for wedding photographers. | photography | vertical/technology specialization combo | B2B | FixThePhoto | 2 | Wedding season is too short to spend it on photo editing! | 2016 | ||
| Photo shoots and production services for artisans, designers and art directors | photography | vertical/the way you work combo | B2B | Julien McRoberts | 1 | I am a commercial photographer who works with designers, art directors and marketing teams to create photographic imagery as original and genuine as the brands.they work so hard to develop. | 1997 | ||
| Pop-Renaissance | photography | signature style | B2B | Dan Bannino | 1 | Mixing popular culture and Old Masters style | 2012 | ||
| Portraits for editorial publications | photography | vertical/horizontal combo | B2B | Louise Haywood-Schiefer | 1 | 2005 | |||
| Real estate agents | photography | vertical | B2B | VHT Studios | 2 | A leading provider of professional photography, videos, floor plans, virtual staging & 3D tours for real estate professionals. | 1999 | ||
| Real estate agents | photography | vertical | B2B | Matt Santos | 1 | Real estate and architectural photography | 1997 | ||
| Recruiting material for universities | photography | vertical | B2B | Matthew Lester | 1 | Imagery for higher education admissions marketing. | 1999 | ||
| Resource industries (mining, oil & gas production) | photography | related industries | B2B | Evan Collis | 1 | 1990 | |||
| Rock concerts | photography | vertical | Rockfoto | 2 | Specialised in concert photography | 2003 | |||
| Rockstars | photography | vertical | B2B | Matthias Hombauer | 1 | Rockstar photographer | 2009 | ||
| Rodeo stock photo | photography | vertical | Reed Settle | 1 | Professional rodeo photography | 2001 | |||
| Sable Island | photography | umbrella focus | Damian Lidgard | 1 | 2006 | ||||
| Same-sex weddings | photography | issue-driven | B2C | Cindy & Sharon | 2 | Documenting marriage equality one ceremony at a time. | 2005 | ||
| Same-sex weddings | photography | issue-driven | B2C | Casandra Zetta | 1 | My mission is to provide a safe place for couples to share their love openly, and without worry. | 2012 | ||
| Scarring photography services for solicitors and insurance firms | photography | vertical/horizontal combo | B2B | Clinical Photography UK | 2 | Nationwide expert personal injury photography | 2012 | ||
| Skateboarding | photography | vertical | B2B | Arto Saari | 1 | 2001 | |||
| Skydiving | photography | technology specialization | B2B | Niklas Daniel | 1 | Skydiving photography | 2007 | ||
| Snowboarding/Mountain biking | photography | related industries | B2B | Chris Wellhausen | 1 | 2005 | |||
| Splashing/pouring liquids for advertising | photography | vertical/technology specialization combo | B2B | Bill Cahill | 2 | Product and liquid photographer | 2003 | ||
| Sports | photography | vertical | B2B | Bob Martin | 1 | A multi-award winning sports photographer specialising is shooting action, graphic, and editorial pictures for advertising, corporate and editorial clients. | 1986 | ||
| Still life photography | photography | horizontal | B2B | Natalie Tkachuk | 1 | 2007 | |||
| Surfing | photography | vertical | Russel Ord | 1 | Ocean & Lifestyle Photographer | 1990 | |||
| Surrealistic iPhone photography | photography | signature style | B2C | Cedric Blanchon | 1 | Surrealism Mobileartist | 2013 | ||
| Sweet sixteen celebrations | photography | vertical | B2C | Ray Martinez | 1 | Sweet sixteen party photographer | 2012 | ||
| Tattooed brides | photography | vertical | B2C | Mike Allebach | 1 | The original tattooed bride photographer | 2006 | ||
| The nautical world | photography | related industries | B2B/B2C | Kat Hanafin | 1 | The nautical collection | 2010 | ||
| Tinder headshots | photography | vertical | B2C | Max Schwarz | 1 | Get the most out of Tinder by taking photos of you that show your true self, or a slightly better looking version. | 2012 | ||
| 'Trash the Dress' wedding photography | photography | signature style | B2C | Gregory Cain | 1 | 2012 | |||
| Underwater photography (editorial) | photography | horizontal | B2B | David Doubilet | 2 | Undersea images | 2003 | ||
| Underwater portraiture (surreal) | photography | signature style | B2B/B2C | Jenna Martin | 1 | 2012 | |||
| Vineyard and wine industry | photography | related industries | B2B | Carolyn Corley Burgess | 1 | Vineyard photography | 2010 | ||
| Vintage neon signs | photography | issue-driven | B2C | Bill Rose | 1 | Vintage neon sign photography | 2011 | ||
| Wild horses | photography | issue-driven | B2B/B2C | Kimerlee Curyl | 1 | May Wild Things Be Free . . . Forever | |||
| Wildlife photography | photography | horizontal | B2B | David Tipling | 1 | ||||
| Wine bottles | photography | vertical | B2B | Chris Potter | 1 | Be Smart, Look Smart. CSP Creative presents bottle photography as refined as your wine. | 2009 | ||
| Woman who thinks shes just not photogenic | photography | vertical | B2C | Janice Robertson | 1 | Isn't it time to celebrate you | 2015 | ||
| X-ray photography | photography | technology specialization | B2B | Nick Veasy | 2 | 2002 | |||
| Yoga & Yogis (goddess portraits, feminine energy, women in motion) | photography | umbrella focus | B2C | Ulrike Reinhold | 1 | 2016 |
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Photography Niches
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