Finding Your Photography Niche - Examples

The Niche Notebook

  • Find YOUR photography niche!
  • 100+ niches actually picked by real-life photographers
  • Commercial photographers, fine art photographers, expert retouchers etc.

I have taken a special interest in photography niches... Niches actually picked by real-life photographers and photo studios. Whenever I stumble upon photography niche ideas, I scribble them down in my special notebook. I think of that particular Moleskine as "The Niche Notebook." This list is my digital version. Tomas :)

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Photography Niches

Photography niche market examples. List of real-life niche market ideas for photographers.

For inspiration and to see what is possible, check out these photography niches! For each photography niche on the list, there is also a business case: A real-life freelance photographer or small photo studio targeting that particular niche.

Targeted nicheType of nicheCompany sizeBusiness examplePositioningIn
360 degree product photostechnology specialization2PhotoSpherixPut a new spin on your on your product photography1998
360° panoramas & virtual tourstechnology specialization2Jean-Pierre LavoiePanoramic photography2007
Abstract photography that looks like paintingssignature style1Laria SaundersFine art photographer specializing in unique abstract art2009
Aerial photographytechnology specialization1Jason HawkesAerial photographer1991
Alaska imageryhorizontal1Patrick J. EndresAlaska stock photography1992
Americanahorizontal1Dawn HeathAmericana photography wall art for your home and office2016
Animalshorizontal1Gandee Vasan1998
Antarcticahorizontal2Pat & Rosemarie KeoughLives of Romance and Adventure1986
Architectural photographyvertical1Glenn DaidoneArchitectur. Interiors.1999
Artistic child photographythe way you work1Rich DemanowskiChildscapes2001
Astrophotographyvertical1Ian NormanHow to photograph the Milky Way - Astrophotography tutorials, tools, gear + inspiration.2013
Authorities promoting Asia-Pacific travel destinationsvertical/horizontal combo1David KirklandSpecialises in capturing memorable promotional photographs for national tourism authorities.
Automotive photographyvertical2Izmo StudioReach out to your customers with our automotive imagery and interactive media2002
Babiesvertical1Anna Geddes1988
Birdshorizontal2Scott Bourne1998
Birth photographyvertical1Ashley MarstonBirth & lifestyle/documentary photographer2013
Blade runner stylesignature style1Liam WongCapturing real moments and transforming them into the surreal2015
Bottlesvertical2We Shoot BottlesWe shoot bottles- nothing but bottles. Our specialiity is photographing bottles of any shape, any content, any size, at a price that makes everyone happy.2015
Boudoir portraitsvertical1Julie SocherBoudoir photography2011
Boutique photo editing for wedding photographersvertical/horizontal combo1Marissa LynnBoutique editing services for wedding photographers2010
Business headshotshorizontal2Hey TuesdayThe rebellious little headshot company, putting personality back into your business, LinkedIn and PR shots. 2016
Celebritity portraitsvertical/horizontal combo1Sven DoornkaatCelebrities|portraits & light painting photography2003
Construction time-lapse photographyvertical/horizontal combo1Michael e. SternConstruction time-lapse photography and corporate portraiture1979
Corporate eventshorizontal2Ignite ImagesCorporate and event photographers in London & Newcastle2011
Cultures and environments at riskumbrella focus1Beth Wald1991
Customized corporate photography commissionded by creative agencies.vertical/horizontal combo2WorkStoryYour Business. Unscripted.2006
Dating profile photosvertical2Hey SaturdayLook good, date better2013
Daytime long exposure photographytechnology specialization1Darren MooreFine art landscapes
Destination marketingvertical1Kenneth Losurdo2008
Dogshorizontal1Michael BrianDog photography1998
Drone photographytechnology specialization2Oklahoma Drone PhotographyYour vision from a drone's view2016
Endurance sportsrelated industries1Tom RobertsonSpecializing in endurance sports (bicycling, running, triathlon) and outdoor living for editorial and commercial clients.2007
Equine portrait sessions with people (mostly high school seniors)vertical1Shelley PaulsonWelcome, horse lover2004
Executive jetsvertical1Nick GleisCapturing aircraft ambience1974
Fashionvertical1Benjamin KanarekFashion & beauty photographer1982
Film photography, silver-gelatin-processtechnology specialization1Dane Travis Jones1990
Fine art floral photographyvertical1Patty HankinsFine art floral photographer2002
Foodvertical1Francesco TonelliChef and food photographer2004
Formula 1vertical1Darren HeathFormula 1 photographer1988
Funeralshorizontal1Rachel WallaceFarewell photography2000
Garden and plantsvertical1Philip Smith2008
Glamourumbrella focus1Sue Bryce1991
Golf coursesvertical1Aidan BradleyGolf course photography1980
Google street view virtual tourshorizontal1Andrew CunninghamWe provide the Google Street View you are used to – but taken inside your business premises.2010
Haunt industryvertical1Alyssa SchipaniPhotography and web design for the haunt industry.2010
Hawaii volcanosvertical1Bryan LowryHawaii volcano specialist2000
HDR photographytechnology specialization1Tom Lynch2008
Head shotshorizontal1Martin Richardson2010
Headshots for actors and performersvertical/horizontal combo1Mario SchwarzLondon professional photographer specialising in actor headshots for the film, theatre and entertainment industry.2005
Hi-end retouching for the advertising marketvertical/technology specialization combo2The Orange AppleCreative imagery2005
High-end senior photography vertical1Amanda HollowayThe most sought after senior portrait experience2010
Horrorsignature style1Joshua HoffinHorror photography2001
Horsesvertical1Terri CageNorth Texas equine, senior & portrait photographer2009
Humorsignature style1Timothy BaileyCommercial advertising photographer specializing in humor, entertainment, and portrait photography.2008
Hunting, fishing, and camping related industries1John Hafner
Ice hockeyvertical1John Crouch2001
Imagery for arts organisationsvertical1Katherine Leedale2011
Industrial photographyhorizontal1Gavin JowittCorporate and commercial photographer1996
Jewelsvertical1Edward EdwardsPhotographer of high jewellery and watches1985
Kids products and toysrelated industries1Jeremy LloydCreative and artistic commercial photographer specializing in kids products and toys.2001
Landscapes: Atmospheric images of the south west of Englandhorizontal1Mark BauerAtmospheric images of the south west of England2003
Light paintingtechnology specialization1Harold RossExtraordinary lighting1987
LinkedIn profile picturesvertical1Max SchwarzLook like a boss. Photos that get your hired.2015
Liquidstechnology specialization1Martin WaughLiquid sculptures. Specializing in artistic and commercial photography of liquids.2001
Medical and healthcarerelated industries1Tim ZoltieSpecialising in healthcare photography, medical photography, lifestyle photography and commercial photography. 2000
Mega yachts, sail yachts and lifestyle (luxury markets)related industries1Kristina M. Strobel1994
Miningvertical1James HodginsMining photographer1995
Model comps & portfoliosvertical1Gordon Kent2014
Motor industryvertical1Dean SmithAutomotive photographer2008
Mountain sport (outdoor industry)vertical2PatitucciPhoto1999
Movie & TV stillsvertical1Ursula CoyoteMovie stills2008
Natural organic food photographyissue-driven2Mike WepploDigital dimensions1990
On-site photography for museums and publishersvertical/technology specialization combo1Peter HarholdtSpecializing in large format photography for museum publishing projects1978
Owner and pet portraiturevertical1Brendan BurkeWe specialize in capturing the bond between pet & owner in your own home.
Park City stock photographyhorizontal1Mark MaziarzPremium stock image catalog of Park City photography for commercial, editorial, corporate and home & office use.1990
Personal vacation photographervertical1Wayne StadlerIt's your vacation, you should be in the photos2010
Photo editing service for wedding photographers.vertical/technology specialization combo2FixThePhotoWedding season is too short to spend it on photo editing!2016
Photo shoots and production services for artisans, designers and art directorsvertical/the way you work combo1Julien McRobertsI am a commercial photographer who works with designers, art directors and marketing teams to create photographic imagery as original and genuine as the brands.they work so hard to develop.1997
Pop-Renaissancesignature style1Dan BanninoMixing popular culture and Old Masters’ style2012
Portraits for editorial publicationsvertical/horizontal combo1Louise Haywood-Schiefer2005
Real estate agentsvertical2VHT StudiosA leading provider of professional photography, videos, floor plans, virtual staging & 3D tours for real estate professionals.1999
Real estate agentsvertical1Matt SantosReal estate and architectural photography1997
Recruiting material for universitiesvertical1Matthew LesterImagery for higher education admissions marketing.1999
Resource industries (mining, oil & gas production)related industries1Evan Collis1990
Rock concertsvertical2RockfotoSpecialised in concert photography2003
Rockstarsvertical1Matthias HombauerRockstar photographer2009
Rodeo stock photovertical1Reed SettleProfessional rodeo photography2001
Sable Islandumbrella focus1Damian Lidgard2006
Same-sex weddingsissue-driven2Cindy & SharonDocumenting marriage equality one ceremony at a time.2005
Same-sex weddingsissue-driven1Casandra ZettaMy mission is to provide a safe place for couples to share their love openly, and without worry.2012
Scarring photography services for solicitors and insurance firmsvertical/horizontal combo2Clinical Photography UKNationwide expert personal injury photography2012
Skateboardingvertical1Arto Saari2001
Skydivingtechnology specialization1Niklas DanielSkydiving photography2007
Snowboarding/Mountain bikingrelated industries1Chris Wellhausen2005
Splashing/pouring liquids for advertisingvertical/technology specialization combo2Bill CahillProduct and liquid photographer2003
Sportsvertical1Bob MartinA multi-award winning sports photographer specialising is shooting action, graphic, and editorial pictures for advertising, corporate and editorial clients.1986
Still life photographyhorizontal1Natalie Tkachuk2007
Surfingvertical1Russel OrdOcean & Lifestyle Photographer1990
Surrealistic iPhone photographysignature style1Cedric BlanchonSurrealism Mobileartist2013
Sweet sixteen celebrationsvertical1Ray MartinezSweet sixteen party photographer2012
Tattooed bridesvertical1Mike AllebachThe original tattooed bride photographer2006
The nautical worldrelated industries1Kat HanafinThe nautical collection2010
Tinder headshotsvertical1Max SchwarzGet the most out of Tinder by taking photos of you that show your true self, or a slightly better looking version.2012
'Trash the Dress' wedding photographysignature style1Gregory Cain2012
Underwater photography (editorial)horizontal2David DoubiletUndersea images2003
Underwater portraiture (surreal)signature style1Jenna Martin2012
Vineyard and wine industryrelated industries1Carolyn Corley BurgessVineyard photography2010
Vintage neon signsissue-driven1Bill RoseVintage neon sign photography2011
Wild horsesissue-driven1Kimerlee CurylMay Wild Things Be Free . . . Forever
Wildlife photographyhorizontal1David Tipling
Wine bottlesvertical1Chris PotterBe Smart, Look Smart. CSP Creative presents bottle photography as refined as your wine.2009
Woman who thinks she’s just not photogenicvertical1Janice RobertsonIsn't it time to celebrate you2015
X-ray photographytechnology specialization2Nick Veasy2002
Yoga & Yogis (goddess portraits, feminine energy, women in motion)umbrella focus1Ulrike Reinhold2016