Finding Your Graphic Design Niche - Examples

The Niche Notebook

Find YOUR graphic design niche!

100+ niches actually picked by real-life graphic designers

Logo & brand identity designers, print designers, packaging designers, 3D/animators, presentation designers, etc.

I have taken a special interest in graphic design niches... Niches actually picked by real-life graphic designers and graphic design agencies. Whenever I stumble upon graphic design niche ideas, I scribble them down in my special notebook. I think of that particular Moleskine as "The Niche Notebook." This list is my digital version. Tomas :)

Graphic Design Niches

Finding Your Graphic Design Niche - Examples

For inspiration and to see what is possible, check out these graphic design niches! For each niche on the list, there is also a business case: A real-life freelance graphic designer or small graphic design agency targeting that particular niche.

Targeted nicheType of nicheCompany sizeBusiness examplePositioningIn
3D animation and visualisationtechnology specialization1Steve Wilson2005
3D animations for the oil and gas industryvertical/technology specialization combo1Ben StoneWe specialize in developing 3D animations for the oil and gas industry. 2007
3D art for gamesvertical/horizontal combo1Sucha Sing3D. Games. Web. Design.2008
Alcohol brandingvertical/horizontal combo2Dando Projects2013
Animated trailers and story apps for children booksvertical/technology specialization combo1Cynthia NugentAnimated book trailers, app design, children's book publisher2012
Architectural visualizationvertical/technology specialization combo1Joshua Allen DoniniJ D ZŸN is a graphics studio specializing in creating architectural renderings and conceptual designs for architects and developers.2001
Architecture, engineering, and construction (AEC)related industries2Industrial BrandWe help businesses grow authentic and deliberate brands with a strategy-first approach. Building brands. By design.1998
Autographix montages and car show display boardsvertical1Jonathan Nickens
Baking businessesvertical1Kirsty MontgomeryWebsite & branding design for small or home-based baking businesses2014
Bars and restaurantsvertical1Melissa Price2003
Biotechvertical1Irina TurovetsBiotech graphic design
Book design for young readersvertical/we understand your customer combo1Tom CarlingDesigns great books that get young people reading in print and on screen1990
Bossladiesvertical1Moriah Anne ReusingYou're a lady on a mission - a one-woman show - a high-heel wearing, Evernote wielding force to be reckoned with.2008
Brand identity designhorizontal1David AireyI’m a graphic designer and writer who specialises in brand identity design. 2005
Busy moms and business owners who are trying to find the balance between the twovertical1Rachel GreenBalance. Grace. Intention. I believe in building purposeful and intentional lives and businesses, that serve each other well instead of taking away from one another.2012
Cannabisvertical2Studio 420A cannabis friendly creative agency2014
Cannabisvertical1Carrie KuehnOur artistic ability, creative media skills and years of design experience can help brand & grow your legal marijuana business2015
Cardboard engineeringtechnology specialization1Thomas ForsayethStructural packaging designer specialising in cardboard engineering.1999
Charities and educationvertical1Cathy HullSpecialist graphic design for charities, educators and small businesses1992
Charities and social enterprisesvertical2GoodthinkingCommunications for the voluntary sector2004
Cheer and sports apparel/dye-sublimation vertical/technology specialization combo2Triune Design StudioWe specialize in apparel & t-shirt design, with a huge client base in the cheer industry & athletic apparel industry. 2012
Churchesvertical1Benjamin SmithBecause the message matters2007
Content for kidsvertical/horizontal combo1Kathleen GiarranoFun. Kids. Design. It doesn’t get any better than that.1983
Corporate brochureshorizontal2Brochure Design ServiceBrochure design1999
Couture invitations & stationaryhorizontal2Twig & FigCouture stationary2004
Craft beervertical2Blindtiger DesignYour Beer Deserves Great Design2013
Creative letteringsignature style1Ricardo Gonzalez2011
Creative support for marketing, communications and public relations professionalsvertical/horizontal combo1Shannon Scheels2003
Data visualizationtechnology specialization1Andy KirkVisualising data2011
Distilled spirits & craft beer (package design and brand identity)related industries1Scott WetzelHot. Tasty. Fresh. We partner with you to increase sales, presence & credibility through your brand identity & package design.2012
Eco-consciousnessissue-driven1Sonja MeyerGraphic design for the real world2009
Entertainment advertising (and yoga marketing)vertical1Stefani MangerMarketing & promotional graphic designer / art director who specializes in creating dynamic artwork and advertising for the entertainment industry as well as for health & wellness businesses, such as yoga studios.2004
Enthusiasts brandsrelated industries2Saltworks Inc.Enthusiast brands2001
ePub designtechnology specialization1Megan HoogenboomDesign, concepts, research & development2012
Fashion retailvertical1Grace O'LearySizzling fashion graphics2012
Film and musicrelated industries1Jeff Scheinkopf2000
Filmmakingvertical1Annie AtkinsGraphic design for film, games, and real life
Gaming and eSportsvertical2Creative GrenadeA premium branding service for the gaming and eSports world specializing in logo design, social media, and motion graphics.2008
Geek Art Decosignature style2Fabled Creative2015
Graffiti-inspired designssignature style1Oliver Gelbrichgraffiti art and graphic design: hybrid art
Greenfieldumbrella focus1Kathy LacyA green field is where it all starts. Horses graze and compete, race meets are run, seeds are sown and food is harvested.2006
Halloween and haunted attraction industryrelated industries1Craig HinesHaunted house websites, graphics, logos, changing portraits, & spooky special effects for haunted attractions and halloween enthusiasts.2006
Healthcare & wellnessrelated industries1Stephanie HellineInvigorating healthcare and wellness organizations2006
Holistic therapistsvertical1Samantha WinstanleySpiritual websites2008
Identity design for museums and independent businesses.vertical/horizontal combo1Margot LombaertDesign - Visual communication2013
Indulgence brands (wine, spirits and beer)related industries2Sterling Creative WorksSmart design for indulgence brands1998
Infographicshorizontal1Jack HagleyJack Hagley is a London based graphic designer specialising in infographics.2010
Information graphics and designs for complex information (for mission-based organizations)horizontal1Elissa SchloesserDesign understanding. Inspire action.2009
Large companies with complex deliveriescompany size and need2Wendy WoodDesign Strategist who provides spot-on creative and a flawless workflow for your complex, multi-deliverable projects2007
Lettering animationtechnology specialization1Austin SaylorFreelance motion designer2016
Life science technical marketing communicationsrelated industries1Joel PinkstonYour one-stop technical and creative life science marketing studio2006
Limousine marketingvertical2EFX Marketing & Media DesignMarketing tools for transportation professionals2009
Liquor branding & package designvertical1Chad MichaelCrafted under scrutiny2014
Logo designhorizontal1Ian PagetI design logos2011
Magazine designvertical/horizontal combo1Graeme ThomasDesign and print specialist2011
Metal band merchvertical2All4BandAll that your band needs
Motion designtechnology specialization1Justin Carrington
Movie title sequencesvertical2Fugitive StudiosFugitive is an independent post production company based in central London specialising in the design and creation of titles and visual effects for cinema and television.2007
Movie title sequencesvertical1Dan PerriThe movie titles company
Multi-language lettering horizontal1Moataz AhmedHere you can learn multi-language lettering or hire me to do it for you2015
Museums and exhibitionsvertical1Malcolm KirtonGraphic design for museums, galleries and exhibitions1994
Online entrepreneursvertical1Andrei BlandaBranding for software entrepreneurs2010
Packaging designhorizontal2Kristin Murphy DesignWe package fun! Need stand-out packaging for your unique product?2008
Packaging design for foodvertical/horizontal combo1Karla DominguezDelivering custom packaging design solutions2013
Party designshorizontal1Jessica RichardWamp party designs2014
Pet industry, animal organizations, dogsrelated industries1Rosa FierroDesign and illustration for the pet industry, animal organizations and extreme dog lovers2010
Photographers (brand identity)vertical/horizontal combo1Danielle Currier2010
Photoshop templates for photographersvertical/technology specialization combo23 Dollar TemplatesPre-designed Photoshop templates - Just drop in your images!2008
Positive changeissue-driven1Andrea BrodyHi, I’m Andrea! With the right visuals, wellness and positive change spread quicker. I can help.2007
Poster designhorizontal1Arden Avett2010
Powerpoint presentationstechnology specialization1Laura M FoleyCheat death by PowerPoint!2001
Presentation designhorizontal2DuartePersuasive presentation experts1988
Presentation designhorizontal1Dan NewmarkPresentation designer: Multimedia keynote, PowerPoint, iPad, web video presentations
Print designhorizontal1Lindsay FournierGraphic design2008
Promotional productsvertical1Marty Daley2004
Public affairsrelated industries1Lindsay Smail2013
Publication design for nonprofitsvertical2MillerCox DesignPublication design for mission-driven organizations2001
Restaurantsvertical1Melissa Fox-AustinMelissa Fox Austin is a freelance graphic designer specializing in restaurant design2007
Restaurants, food and beveragerelated industries1Ashley HowellGraphic design services for restaurateurs and food & beverage2006
Science-related businesses, organizations and academicsvertical1Shelley SandifordGraphics and animation to help science-related businesses, organizations and academics explain science
Shirt graphics for bandsvertical1Randon BrikeGraphic artist2002
Small businessescompany size1Rhonda BrownHelping small businessesstand out2009
Sports identity designvertical/horizontal combo1John HartwellConnects sports brands to sports brands. Sports design that ignites passion and the bottom line.2001
Targeting US clients from abroadvertical1Alberto Kaiser SosaA truly rockstar designer2001
Theatrical advertisingvertical/horizontal combo1Jaime Vallés2011
Toronto’s financial industry (retainers)vertical1Sebastian PetrescuA freelance graphic design retainer service for Toronto's financial industry2000
T-shirt designhorizontal1Brent GallowayT-Shirt design that helps your brand stay creatively relevant.2010
TV/broadcast graphicsvertical/technology specialization combo1Mike AffordTV graphics. Award-winning design for broadcast.2007
Typographytechnology specialization1Claire CoullonGraphic design, typography & lettering2009
Unlimited revisionsthe way you work2Total BranditsUnlimited design requests with unlimited revisions2016
Video projections for ballets, operas and classical concertsvertical/technology specialization combo1Jacopo CastellanoVideo projections for ballet, opera and classical concerts2013
Vinyl graphics, banners, and sign installationtechnology specialization1Tim NealSpecializing in signage solutions2012
Visual data/storytelling (infographics, microsites, microcontent, video)horizontal2LemonlyCreate understanding through visuals2011
Wayfinding designhorizontal2Gregory Scott SouchockBecause life is to short to be lost…1997
Wayfinding design (for cities, events, institutions and transit systems)horizontal1Lance Wyman1979
Winevertical1Pere Pagà1991