Finding Your Copywriting Niche - Examples

The Niche Notebook

Find YOUR copywriting niche!

50+ niches actually picked by real-life copywriters

Direct response copywriters, email marketing, resumes, etc.

I have taken a special interest in copywriting niches... Niches actually picked by real-life copywriters and copywriting agencies. Whenever I stumble upon copywriting niche ideas, I scribble them down in my special notebook. I think of that particular Moleskine as "The Niche Notebook." This list is my digital version. Tomas :)

Copywriting Niches

Finding Your Copywriting Niche: 50+ Examples

For inspiration and to see what is possible, check out these copywriting niches! For each copywriting niche on the list, there is also a business case: A real-life freelance copywriter or small copywriting agency targeting that particular niche.

Targeted nicheType of nicheCompany sizeBusiness examplePositioningIn
Accountants/CPAsvertical1Liz FarrB2B copywriting for accountants by a CPA2014
Amazon sales listingshorizontal1Diane BoerstlerThe hypnotic Amazon sales copywriter1999
Automotive industryvertical1Jim KoscsCommunication managers at top automotive brands make their jobs easier by hiring AudaMotive Communications for marcom, PR writing and editorial.1999
Autoresponders (email marketing)vertical/horizontal combo2John McIntyreThe autoresponder guy2012
Brighton businessesumbrella focus1Rob Beattie1987
Catalog copyhorizontal1Gina CrisciAttention-grabbing product descriptions for your catalog or website.
Chiropractorsvertical1Ines A HatchChiropractor copywriter2016
Christian marketwe understand your customer1Jan BlonkAre you looking for a Christian copywriter who's specialized in the Christian market?2016
Coffee shopsrelated industries1Diana Cacy HawkinsThe coffee copywriter2007
Conversion copyhorizontal1Joel KlettkeNo matter what the angle, I’ll help you find the words to turn skeptics into advocates and prospects into paying customers.2011
Craft beervertical1Thomas DamonHandcrafted copywriting for the craft beer industry2016
Creative professionalsrelated industries1Kimberly HoustonCopywriting for creative rebels who mean business2010
Crowdfunding campaignshorizontal1Kendell Rizzo2016
Customer case studieshorizontal1Casey HibbardThe success story specialist2001
Dental industry marketersvertical1Patrick RouillardCopy and content writing for dental industry marketers
Design industriesrelated industries1Edward BeamanThe designer's copywriter2013
Direct response copy for the health & fitness industryvertical/horizontal combo1Shawn LebrunSales copy that sells2002
Direct response television (DRTV)technology specialization1Lisa Denvir1994
Donor retention communications for nonprofitsvertical1Lisa SargentYou work hard to attract donors. We work hard to help you keep them.2005
eCommerce product descriptionshorizontal1Jordan MitchellB2C eCommerce copywriter & blogger2010
Employment Serviceswe understand your customer1Jeff FriendEffective copywriting for employment services and human resources-related businesses.2016
English/Italian copywritinghorizontal1Matteo MoroniItalian copywriter & translator2013
Entertainment advertisingrelated industries1Stephen KamslerEntertainment Copywriter2008
Funny conversion copyhorizontal1Lianna PatchPunchline conversion copywriting2010
Gymsvertical1Emily AllenThe gym copywriter. Results-driven marketing for gyms and fitness centers
Hearing loss (audiologists and hearing aid companies)related industries1Drew Kutnick2016
Home improvement suppliersvertical1Spring DewYour remodeling and home improvement copywriter1997
Hospitality industry (B2B)vertical1Jeremiah MagoneHospitality copywriting2015
Ice hockeyvertical1Chris HallenbeckSports copywriting to help you increase your sales2011
Landing pageshorizontal1Rob MarshLanding page writer1994
Logisticsrelated industries1Michael SimmonsFocused marketing for logistics2016
Maritime industryvertical1Dave LoomisCommercial writer providing B2B services for the marine industry2007
Medical device industryrelated industries2Casey DemchakDirect response copywriting2001
Mortgage industryvertical1Robert RegehrPowerful copywriting for mortgage marketers2013
Museums and exhibitionsvertical1Caroline EllisMuseum copywriter2012
Neuro-linguistic, hypnotic copywritingtechnology specialization1Una Maria GrunfeldYour words have power2017
On demand conversion-optimized copythe way you work2SNAP CopyGet MUCH better copy in as little as 48 hours2016
Petsvertical2Pet CopywriterRace ahead of the pack. Web-SEO content and consulting for pet industry marketers1995
Physical security industryvertical1Sam AricoThe security copywriter2015
Plantsumbrella focus1Katie Elzer-PetersBusiness writing for busy bees2007
PR copywritinghorizontal1Kathleen HanoverMarketing, PR and social media that creates results2006
Psychotherapistsvertical1Juliet Austin1999
Radio advertisingtechnology specialization1Dan O'DayThe Internet home of practitioners of great radio from around the world.1991
Real estate agentsvertical1Marte CliffWhat do top producing real estate agents all have in common? Effective marketing2002
Real estate investingvertical1Aaron HoosCopywriting for real estate investors… by a real estate investor1999
Resumesvertical/horizontal combo1Erica BreuerYou broke the mold. Your resume should too.2014
SaaS companiesrelated industries1Annie MaguireSaaS copywriter & consultant2015
Short copy collateral for financial newsletter promotionsvertical/horizontal combo1Sandy FoxInvestment copy. Retention and renewal specialist.2011
Small, family-owned industrial manufacturerscompany size/related industries1Dianne HuffIndustrial marketing1998
Story driven copywritingtechnology specialization1Mark SorokaStory driven copywriting2014
Subscription businessesrelated industries1Jen HaviceYour customers are waiting for a reason to become raving fans2011
Technical copy for engineerswe understand your customer1William C. BlakeTechnical-industrial copywriter2004
Technical copywritingrelated industries1Nabeel KeblawiYour technical copywriter. Transform dry tech-speak into compelling copy that sells.2015
Travel businessesvertical1Dustin WalkerContent that moves travelers2012
US Hispanic marketwe understand your customer1Ignacio ValleSpanish copywriting services2009
Vibrant copywriting with powerful personalityumbrella focus1Jessica ManuszakMeet the conversion copywriting propelled by personality2015
White papershorizontal1Gordon GrahamI help B2B firms tell their stories with white papers based on facts, not hype. Work with me to generate more leads and more sales.1999
Wilderness equipmentvertical1Daniel TeagueWilderness equipment content and copywriting2002