This is the home page for Draft, a design consultancy. We generate profit for online stores using design.
In a world where uncertainty is common, our work exists to make businesses as stable & durable as possible. We believe it’s possible to unite customer needs with business growth – because we see proof of it every day. Our practice is defined by its qualitative focus, holistic remit, and long-term timeline.
Through our method, we’ve captured over $45M in recurring revenue for our clients. We’ve been around for about half of ecommerce’s existence and almost all of SaaS’s existence, and we have the pedigree & four books to prove we know what we’re talking about. You’ll ask around, find out we’re legit, and hire us.
Our latest book, Store Design, is out now. I bet you can’t guess what it’s about.
If you’re interested in working together, I invite you to test the waters with a teardown, or apply to be considered for consultative work. Everything else is in the nav up there, from our earlier books to a vast archive of evergreen guides on how to practice design.
Finally, if our ideas resonate with you, I invite you to join us for a weekly letter that we try to make worth your time:
That’s it. Thanks for your interest, and for your ongoing support of us. We’re honored to help, now & always.
If you’re doing at least 7 figures online, working with Draft is a no-brainer. Nick and team will deliver results that pay back now and into the future. And even more valuable than the work that Draft delivered, they up-skilled our entire organization by infusing design thinking and optimization into our culture, which will continue to pay dividends for years to come.
– Patrick Bissen, Planet of the Vapes