Finding Your Web Design Niches: Examples

Find YOUR Niche

Download 157 niches designers & developers already are finding clients in.

283 excellent examples of specialized web developers / designers

Web Design Niches

Grow your business in one of the many web design niches that freelancers & agencies already find clients! Below, we have listed over 100 niches, and for each of them, there is also an example of a designer or developer targeting it.

If you want to know more about a particular niche, click a yellow topic tag or an industry link, for example, Authors.

Click to learn more about the Pick a Niche Kit!
Targeted NicheType of FocusBusiness ExampleInterview
Accessibility Web Design for Ski Resorts & Golf Resorts
Related-Industry Focus
Propeller Media Works
"Accessible Web Designers & Digital Marketers"

Founded in 1997 by Dave Gibson
Burlington, VT
United States
Accountants
Vertical Focus
CPA Site Solutions
"Largest Provider of Websites for Accountants. Trusted by 7,478 Accounting Firms."

Founded in 1999 by Brian O'Connell, Kathy O'Connell
Colchester, VT
United States
Airports & Aviation Industry
Vertical Focus
Aerovine Digital Media
"Aviation Website Development"

Founded in 2009 by Kyle Elliott
Federal Way, WA
United States
Antique Dealers & Fine Art Dealers
Related-Industry Focus
Antiques Web Design.com
"Websites for antique dealers. Personalised for you, including training on how to keep it up to date. Technophobe proof!"

Founded in 2004 by Rob Watson
Derby
United Kingdom
Architects
Vertical Focus
Archmark
"Architect Branding & Marketing"

Founded in 2017 by Bryan McCartney, Kellie Nolan
Estero, FL
United States
Auctioneers
Vertical Focus
Auctioneer Webdesign.com
"Website design for auction houses"

Founded in 2003 by Rob Watson
Derby
United Kingdom
Audiologists & Hearing Aid Practices
Vertical Focus
AudiologyDesign
"Grow Patient Leads"

Founded in 1999 by Kevin Havens
Nashville, TN
United States
Authors & Academic Scholars
Vertical Focus
Judy O Studio
"Unique Spaces for Ideas That Matter"

Founded in 2010 by Judy O'Neill
New Paltz, NY
United States
Auto Body Shops
Vertical Focus
Optima Automotive
"Web design, Social Media Management and SEO for the Automotive industry"

Founded in 2008 by Mark Claypool
Batavia, IL
United States
Aviation Industry
Related-Industry Focus
AIRbase One
"​Website Design & Digital Marketing for the Aviation & Aeronautics Industry"
B2B Clients
We Understand Your Customer Focus
Bop Design
"The B2B Marketing Agency"

Founded in 2007 by Jeremy Durant, Kara Jensen
San Diego, CA
United States
Barber Shops
Vertical Focus
Tonsorium
"The All In One Turnkey Barbershop Platform"
Bed & Breakfasts
Vertical Focus
BnBwebsites
"Get More Direct Bookings"

Founded in 2009 by Fred Pierce
Payson, UT
United States
Bed & Breakfasts, Independent Hotels, & Vacation Rentals
Vertical Focus
LodgingSites
"We Help You Convert Visitors to Guests & Traffic to Bookings"

Founded in 2017 by Liz Hamilton
Pinecliffe, CO
United States
Beekeepers
Vertical Focus
BK Designs
"Websites for Small Businesses"

Founded in 2013 by Brett Kozma
Baraga, MI
United States
Boating Brands, Fishing Brands, Fishing Charters, Fishing Guides, & Fishing Lodges
Related-Industry Focus
Thrive
"Marketing for Marine, Fishing & Paddlesports Brands"

Founded in 1994 by Jay Rieckmann, Susan Rieckmann
Oviedo, FL
United States
Book Publishers, Authors , & Literary Agents
Related-Industry Focus
Bookswarm
"The Only Digital Agency Dedicated to the World of Books"

Founded in 2008 by Simon Appleby
Colchester
United Kingdom
BuddyPress Web Development
Technology Specialization Focus
Dimension Media
"Looking for a WordPress / BuddyPress Developer? I build robust themes, plugins, and web applications."

Founded in 2003 by David Bisset
Fort Lauderdale, FL
United States
Carnival & Amusement Companies
Related-Industry Focus
Matt's Web Design
"Our core focus is on developing web sites for the amusement and carnival industry"

Founded in 2003 by Matt Cook
Elgin, IL
United States
Cash-For-Service Physicians
Vertical Focus
Einstein Medical
"Patients Delivered Daily"

Founded in 1995 by Robert C. Silkey
San Diego, CA
United States
CBD Companies, Cannabis Dispensaries, & Cannabis Cultivators
Related-Industry Focus
Sherpa
"A Digital Creative Agency for Cannabis"

Founded in 2016 by Kirk Evans, Tom Harrison
Portland, OR
United States
Christian Churches, Ministries, & Christian Nonprofits
Related-Industry Focus
Exodus Design Studio
"Christian Web Design and Graphics Studio"

Founded in 1998 by Kristine Youngberg - Cotterman
Apple Valley, MN
United States
Copywriters
Vertical Focus
Common People
"Conversion-Focused Web Design"

Founded in 2012 by Matt Hall, Mika Hall
Long Beach, CA
United States
Craft CMS
Technology Specialization Focus
Made by Nicholson
"Bespoke Websites"

Founded in 2021 by Kevin Nicholson
Colchester
United Kingdom
Credit Unions
Vertical Focus
BloomCU
"We Help Credit Unions Design Award-Winning Websites"

Founded in 2015 by Ryan Harmon
Provo, UT
United States
Crossfit Affiliates & Fitness Gyms
Vertical Focus
Sitefit
"Websites That Grow Fitness Gyms & Training Studios"
Dance Studios & Dance Schools
Vertical Focus
Studio of Dance.com
"Bringing Studios and Dancers Together"

Founded in 2002 by Stacey Marolf
Portland, OR
United States
Database & Website Solutions for Galleries, Artists, & Collectors
Vertical Focus
Artlogic
"Grow Your Art Business Online"

Founded in 1999 by Peter Chater
London
United Kingdom
Daycares
Vertical Focus
Websites for Daycares
"Professional Child Care Website Design"

Founded in 2006 by Beverly Vela
Friendswood, TX
United States
Dental Labs
Vertical Focus
Ck2design
"Creative media services for dental labs"

Founded in 1990 by Carrie Kuehn
Orange County, CA
United States
Dentists
Vertical Focus
The Dental Boost
"Grow Your Dental Practice Revenues With A High-Converting Custom Website"

Founded in 2016 by Michael Pedersen
Scottsdale, AZ
United States
Design Optimization for Shopify Plus Stores
Horizontal Focus
Draft
"Uses Design Research to Make Profitable Decisions for Shopify Stores"

Founded in 2012 by Nick Disabato
Chicago, IL
United States
Design to Code Conversion
The Way You Work Focus
Reliable PSD
"The #1 Sketch & PSD to HTML, CSS & WordPress Service. In the World."

Founded in 2014 by Viktor Solovej, Lou Levit, David Tendrich
Athens, GA
United States
DFY Online Course Creation
Horizontal Focus
Dreampro
"Course Creation Agency for Entrepreneurs & Business Owners"

Founded in 2019 by Ariel Schiffer
Charlotte, NC
United States
Digital Accessibility
Issue-Driven Focus
Level Access
"Empowering Organizations to Create Accessible & Inclusive Digital Experiences"

Founded in 1997 by Timothy Springer
Vienna, VA
United States
Dive Shops
Vertical Focus
Dive Shop Marketing
"Dive Shop Web Solutions"

Founded by Scott W. Gonnello
Sarasota, FL
United States
Dive Shops & Dive Instructors
Vertical Focus
Scuba Dive Marketing
"Offering Web Design and Marketing Services to Dive Retailers, Dive Resorts, and Instructors."

Founded in 2012 by Jonathan Rowe
Kingston
Canada
Divi Websites
Technology Specialization Focus
Divi Dojo Agency
"Do you need a Custom Divi designer for your website?"

Founded in 2012 by Mark Richmond
St. Petersburg, FL
United States
Doctors & Medical Practices
Vertical Focus
WebToMed
"Medical Website Design & Medical Search Engine Optimization (SEO) Services for Doctors and Medical Practices"

Founded in 2001 by Philip Kujawski
Barrington, IL
United States
Dog Breeders
Vertical Focus
Breeder Web Design
"Web and Graphic Design Services for Breeders"

Founded in 2013 by Irina Sammut
Malta
Dog Breeders, Cat Breeders, & Horse Breeders
Related-Industry Focus
Breedpost
"Websites for Breeders"
Doulas, Midwives, Lactation Consultants, & Birth Centers 
Related-Industry Focus
The Website Doula
"Web Design for Wellness Providers"

Founded in 2011 by Sarah Juliusson
Saint Paul, MN
United States
Drupal Web Development
Technology Specialization Focus
Elevated Third
"B2B Digital Strategy and Drupal Development Agency"

Founded in 2004 by Jeff Calderone
Denver, CO
United States
Drupal Web Development for Universities & Colleges
Related-Industry Focus
Kwall
"Better Schools Through a Better Web Experience"

Founded in 2008 by Kevin Wall
Newport Beach, CA
United States
eCommerce Sites for Luxury Brands
Umbrella Focus
Diffusion Digital
"Driving Digital Performance for Luxury Leaders"

Founded in 2014 by Will Wigram
London
United Kingdom
eCommerce Sites for Tuner Shops, Automotive Aftermarket Parts Manufacturers, Automotive Aftermarket Parts Distributors, & Automotive Aftermarket Parts Retailers
Horizontal and Vertical Combo Focus
PartsLogix
"High Performance eCommerce"

Founded in 2001 by Brendan Hanson
Moorpark, CA
United States
Environmentally Conscious Brands
Issue-Driven Focus
Eco Planet Media
"Earth Friendly Creative Agency"

Founded in 1999 by Kurt Whitt
Denver, CO
United States
ESL Teachers
Vertical Focus
BabelTEQ
"Ready-Made Websites for ESL Teachers"

Founded by Paul Sallaway
Tokyo
Japan
Esports Organizations & Gaming Clans
Vertical Focus
IVGrafix
"Designing Esports"

Founded in 2010 by Spencer Wade
Springfield-Branson, MO
United States
Executive Coaches, Career Coaches, Health Coaches, & Life Coaches
Vertical Focus
Coaching Sites That Work
"Kenn Schroder. Web Designer."

Founded in 2001 by Kenn Schroder
Seaford, NY
United States
Family Farms, Grain Elevators, & Crop-Protection Companies
Related-Industry Focus
Kestrel Website Design
"Web Development for Agricultural & Beyond"

Founded in 1996 by Virginia Dahms
Decatur, IL
United States
Farmers
Vertical Focus
Farm Web Design
"Award Winning Web Design & Digital Marketing Specialists Focused on Growing Your Agri-Business"

Founded in 2012 by Danny Mauk
Apopka, FL
United States
Fertility Clinics
Vertical Focus
IVF Design
"Providing Marketing & Design Solutions for the Fertility Industry"

Founded in 2000 by Diego Riobo
OH
United States
Financial Advisors
Vertical Focus
AltaStreet
"Engaging Websites for Financial Advisors"

Founded in 1993 by Robert Sheinbein
Avon, OH
United States
Financial Advisors, RIAs, Wealth Managers, & Financial Planners
Vertical Focus
Make It A Great Day, Inc.
"Simply Better RIA Websites, since 2004."

Founded in 2004 by Matt Peterson
Washougal, WA
United States
Fire Departments
Vertical Focus
Fireline Hosting
"Affordable Websites for Volunteer Fire Departments"
Firearms Businesses
Related-Industry Focus
Gun Shop Web Design
"Results-Driven Web Design & Online Marketing"

Founded in 2003 by Al Baiocchi
Mundelein, IL
United States
Flooring Companies
Vertical Focus
Webstream Dynamics
"Digital Marketing, Web Design & E-commerce for Flooring Retailers."

Founded in 1998 by John Simonson
West Bend, WI
United States
Food Bloggers
Vertical Focus
Grace + Vine Studios
"Turn Your Food Blog’s Page Views Into Loyal Followers Through Authentic Brand Story and Heart-Centered Web Design"

Founded in 2014 by Madison Wetherill
Scottsdale, AZ
United States
Funeral Homes
Vertical Focus
Frazer Consultants
"Funeral Technology That Works for You"

Founded in 2003 by Matt Frazer
Middleton, WI
United States
Furniture Dealers
Vertical Focus
FurnitureDealer
"Having a Great Website Is More Important Than Ever. We Have the Solution."

Founded in 1996 by Andy Bernstein
Burnsville, MN
United States
Garden Centers, Nurseries, & Landscape Companies
Vertical Focus
The Site Gardener
"Web Design & Digital Marketing for the Nursery Industry"

Founded in 2009 by Mark Bolin
Canton, OH
United States
General Contractors
Vertical Focus
Contractor Gorilla
"Amazing Websites. Built for Contractors."

Founded in 2014 by Aaron Rose
Los Angeles, CA
United States
Genesis (WordPress) Websites for Visual Designers
Horizontal and Vertical Combo Focus
Websentia Web Services
"Websites for Visual Designers and Creative Professionals (Who Hate Doing Websites)"

Founded in 1998 by Steve Horn
Denton, TX
United States
Golf Courses
Vertical Focus
Golf Course Website Design
"Elevate Your Website"

Founded in 2008 by Erick Arbé
Greenville, SC
United States
Hair Salons & Spas
Related-Industry Focus
Digital Glam Squad
"Your Digital Marketing Entourage"

Founded in 2017 by Tara Pollman
Cape Coral, FL
United States
Handymen & Home Improvement Contractors
Related-Industry Focus
Handyman Marketing Pros
"The Home Improvement Industry's Top-Rated Website & Marketing Company"

Founded in 2018 by Jason Call
Auburn, CA
United States
Holiday Rentals
Vertical Focus
PromoteMyPlace
"Create a Stunning Website for Your Holiday Rental"

Founded in 2010 by Paul O'Rourke
Woking
United Kingdom
Home Builders
Vertical Focus
Builder Designs
"Integrated digital solution. We build more than just a website."
Home Health Care Services, Hospice Care, In-Home Care, & Senior Care Facilities
Vertical Focus
A Servant's Heart Web Design and Marketing
"Higher Search Rankings Generate Higher Revenue"

Founded in 2003 by Tim Colling
Oceanside, CA
United States
Horse Breeders, Horse Trainers, Horse Brands, & Equestrians
Vertical Focus
Equiluxe Marketing
"Your Partners in Equestrian Marketing, Web Design, and Branding"

Founded in 2003 by Nicole Robertson
Portland, OR
United States
HVAC Contractors , Plumbing Contractors, & Electrical Contractors
Related-Industry Focus
Online Access
"Connecting HVAC contractors to clients"

Founded in 2000 by Dave C Squires
Port Huron, MI
United States
Independent Insurance Agents
Vertical Focus
AgentMethods
"All-in-One Website Marketing Platform for Insurance Agents"

Founded in 2009 by Aaron Kassover
Seattle, WA
United States
Interior Designers
Vertical Focus
Little Blue Deer
"Are you an interior designer? Let us help you style your space on the web!"

Founded in 2010 by Shari Miller
Miami, FL
United States
Jewelry Stores
Vertical Focus
GemFind Digital Solutions
"Web Design For Jewelry Stores"

Founded in 1999 by Alex Fetanat
Newport Beach, CA
United States
Joomla & SobiPro
Technology Specialization Focus
Roberts Web Design
"We speak Joomla!"

Founded in 2006 by Robert Vining
League City, TX
United States
Kajabi Websites / Sales Pages for Coaches
Horizontal and Vertical Combo Focus
Courtney Marie & Co.
"Branding & Web Design for Online Coaches & Course Creators"

Founded in 2018 by Courtney Krueger
Austin, TX
United States
Landing Page Design
Horizontal Focus
Jen Gordon
"I Build Killer Sales Funnels."

Founded in 2014 by Jen Gordon
Atlanta, GA
United States
Landscape Companies
Vertical Focus
My Landscape Website
"Web Design & Marketing for Landscapers"

Founded in 2000 by Kimble Bouyer
Carson City, NV
United States
Lawyers
Vertical Focus
Forward Lawyer Marketing
"Need More Clients For Your Law Firm? We Create Customized Solutions That Get Results."

Founded in 2013 by Matt Stark
Glen Ellyn, IL
United States
Lead-Generating Websites for Chiropractors
Vertical Focus
PerfectPatients
"Chiropractic Websites & Marketing that Get New Patients"

Founded in 2011 by Bill Esteb, Steve Anson
Palmer Lake, CO
United States
Life Coaches
Vertical Focus
Jennie Lakanen
"Build a Website That Matches the Caliber of Your Coaching"

Founded in 2018 by Jennie Lakenan
Kansas City, MO
United States
Manufacturing Businesses
Related-Industry Focus
Web Source Works
"Build Your Manufacturing Business. Capture More Leads and Increase Sales With Our Manufacturing Websites and Online Marketing Solutions"

Founded in 2012 by Chris McCarthy
Henderson, NV
United States
Martial Arts Schools
Vertical Focus
Dojo Industries
"Martial Arts Websites and Digital Marketing"

Founded in 2007 by Indro Sartorio
Brooklyn, NY
United States
Medical Spas
Vertical Focus
Mila Design Co.
"Luxury Branding and Web Design for Med Spas & Aesthetics"

Founded in 2015 by Lisette Harrington
Jacksonville, FL
United States
Mental Health Practitioners
 
Vertical Focus
TherapySites
"Websites for Therapists Made Simple"

Founded in 2007 by Kate Maloney
Downers Grove, IL
United States
Minimalist Design for Interior Designers , Architects , & Builders
Horizontal Focus
JPW Design Studio
"Custom Websites for Interior Designers, Architects & Builders"

Founded in 2010 by Justin Page Wood
Irvine, CA
United States
Mortgage Brokers
Vertical Focus
Roar Solutions
"Lead Generating Mortgage & Business Website Designs That Get You Noticed"

Founded in 2003 by Ned Bubic, Chris White
Ontario
Canada
Mortgage Brokers, Financial Advisors, & Life Insurance Companies
Related-Industry Focus
Codepotato
"Starch Your Engines - If You’re Looking for a Web Agency That Understands Financial Lingo and Can Convert Your Ideas to Reality We’re Here for You."

Founded in 2011 by Gareth Thompson
Waterlooville
United Kingdom
Multifamily Properties
Vertical Focus
Rentbot
"We Design Websites for Your Multifamily Properties That Attract, Convert, and Retain Tenants."

Founded in 2014 by Nathan Markey
Richmond, VA
United States
Musicians
Vertical Focus
Electric Kiwi
"We Create Awesome Custom Websites for Musicians"

Founded in 2011 by Ross Barber-Smith
Carluke
United Kingdom
Nail Salons, Beauty Salons, Hair Salons, & Spas
Related-Industry Focus
MyEsalon
"Dynamic Web Design & Marketing"

Founded in 2012 by Phuc Nguyen, Leon Nguyen
Falls Church, VA
United States
Oil & Gas Industry
Related-Industry Focus
FocusArts
"Oil & Gas Web Design, Marketing & Graphics"

Founded in 1999 by Jim Fulp
Livingston, TX
United States
Online Course Creators 
Vertical Focus
The Branding Designer
"Exceptionally Powerful Branding for Online Courses"

Founded in 2018 by Mor Cohen
United States
Online Learning & Membership Websites (LearnDash)
Horizontal Focus
LMSNinjas
"We Build Online Learning and Membership Sites for Enterprises, Small Businesses, and Startups."

Founded in 2016 by Zeeshan Raza
Philadelphia, PA
United States
Orthodontic Practices
Vertical Focus
Ortho Infusion
"Showcase Your Practice"
Outdoor Outfitters, Hunting Lodges, & Fishing Lodges
Related-Industry Focus
3plains
"Outdoor Marketing + Design"

Founded in 2006 by Ryan Trask
Shakopee, MN
United States
Page Speed Optimization
Technology Specialization Focus
PageSpeed Optimized
"Website Performance Optimization"

Founded in 2013 by Dan Wilkinson
Mold
United Kingdom
Paintball Parks
Vertical Focus
Constant Pursuit Marketing
"Fully Managed Websites Done Right - For Paintball Parks"

Founded in 2017 by Rusty Glaze
Chicago, IL
United States
Painters & Sculptors
Vertical Focus
Studio Website Design
"Website Design and Social Media Promotion for Artists & Art Groups"

Founded in 2006 by Liz Wilkinson
Brighton
United Kingdom
Personal Trainers
Vertical Focus
My PT Website
"Website Design For Personal Trainers"

Founded in 2013 by Dan Salcumbe
Harrogate
United Kingdom
Pet Industry
Vertical Focus
WUF Design
"Take Your Pet Business from Zero to Superhero. Awesome Websites Designed to Grow Your Business."

Founded in 2018 by Rosie Robinson
Fairlight
United Kingdom
Photographers
 
Vertical Focus
ForegroundWeb
"Web-Design Education & Services for Photographers"

Founded by Alex Vita
Bucharest
Romania
Pizzerias
Vertical Focus
My Pizza Shop
"Online Marketing For Pizzerias"

Founded in 2014 by Jaime Santiago
NJ
United States
Plastic Surgeons
Vertical Focus
GROWTH|Med
"Medical Marketing & Website Design. Technology-Lead Marketing That Delivers Unparalleled Results."

Founded in 2014 by Steven Fruchter
Playa del Rey, CA
United States
Pro Athletes
Vertical Focus
Athlete Web Design
"Helping Athletes, Teams & Sports Companies Stand Out in a Crowded Digital Space"

Founded in 2009 by Timothy M. Evans
Barrington, IL
United States
Professional Speakers
Vertical Focus
SpeakerWebsites
"Custom Websites for Professional Speakers"

Founded in 2006 by Cynthia Lay
Albuquerque, NM
United States
Progressive Advocacy Groups & Progressive Political Campaigns
Issue-Driven Focus
Liberal Art
"We design & develop digital solutions that help our political & advocacy clients engage their audiences."

Founded in 2006 by Steve Ofner
Washington, DC
United States
Progressive Nonprofits & Social Enterprises
Vertical Focus
Loop
"Design for Social Good"

Founded in 2012 by Ryan Felix, Joshua Layton
Toronto
Canada
Racing Teams & Racing Drivers
Vertical Focus
Spindrift
"Motorsport Web Design"

Founded in 2001 by Mark Priddy
Fareham
United Kingdom
Ranches
Vertical Focus
Ranch House Designs
"Brand builders. Dream makers."

Founded in 1999 by Rachel Cutrer
Wharton, TX
United States
Real Estate Developers & Architects
Related-Industry Focus
Authentic
"We Connect Brand, Design, and Technology to Real Estate Development"

Founded in 2013 by Chris Arnold, Bryant Hughes
Denver, CO
United States
Recruitment Agencies
Vertical Focus
Fast Recruitment Websites
"We Only Build Recruitment Websites"

Founded in 2009 by Chris Potter, James Squires
Doncaster
United Kingdom
Residential Care Facilities
Vertical Focus
Assisted Living Boost
"Affordable Websites for Residential Care Facilities."

Founded in 2019 by Tim Colling
Oceanside, CA
United States
Restaurants
Vertical Focus
Restaurant Engine
"Restaurant website design, the easy way"

Founded in 2012 by Brian Casel
Durham, NC
United States
Roofing Contractors
Vertical Focus
Roofing SEO Webmasters
"Digital Marketing for Roofers"

Founded in 2011 by Nolen Walker
Fort Worth, TX
United States
Roofing Contractors, HVAC Contractors , & Plumbing Contractors
Related-Industry Focus
Hook Agency
"Construction marketing. Hook better leads with a google specialized team."

Founded in 2012 by Tim Brown, Bea Bonte
Minneapolis, MN
United States
Sales Focused Websites for Tour Operators & Activity Operators
Horizontal Focus
Tourism Tiger
"Website Design For Tour & Activity Operators"

Founded in 2015 by Matthew Newton, Rebeca Newton
Santiago
Chile
Schools
Vertical Focus
Chameleon Logic
"Is Your School Website Everything You Need It to Be?"

Founded in 2004 by Geoff Lockwood
Perth
Australia
Shopify Plus Stores
Technology Specialization Focus
Eastside Co
"Shopify Experts & Ecommerce Agency. Taking your ambitions from concept to conversion"

Founded in 2013 by Jason Stokes
Birmingham
United Kingdom
SilverStripe Websites and Apps
Technology Specialization Focus
ThatByThem
"The Remote SilverStripe Specialists"

Founded in 2010 by Davey Hennessey, Ahn Le
Lucena City
Philippines
Social Advocacy Organizations
Vertical Focus
Elevation
"A Digital, Marketing, and Branding Agency Specializing In Nonprofits"
Solar Installers
Vertical Focus
Creative Nurds
"Solar Website Design and Development - I Help Solar Companies Build Awesome Websites"

Founded in 2019 by Lucian Wu
Melbourne
Australia
Squarespace / 1-Day Websites
The Way You Work Focus
Knapsack Creative Co.
"Get a Website That Makes You Proud. Experience Our Live Design Process and Get a Professional Squarespace Website in as Little as One Day."

Founded in 2012 by Benjamin Manley
Lynchburg, VA
United States
Squarespace Sites for Baking Businesses
Horizontal and Vertical Combo Focus
Bake This Happen
"Websites for Bakers - Get Found by Customers, Sell More Bakes and Grow Your Bakery! All Whilst Making Your Life Easier With a Simple Ordering System and Easy to Manage Website."

Founded in 2017 by Kirsty Montgomery
Inverness
United Kingdom
Squarespace Sites for Socially Conscious Entrepreneurs
Horizontal and Vertical Combo Focus
Selene Marketing
"Squarespace Web Design & Digital Marketing for Socially Conscious Entrepreneurs"

Founded in 2018 by Cassandra Miasnikov
Bend, OR
United States
Squarespace Websites
Technology Specialization Focus
Be Aligned Web Design
"Website Design and SEO for successful businesses ready to UP LEVEL and scale their brand"

Founded in 2017 by Erin Neumann
St Louis, MO
United States
Squarespace Websites
Technology Specialization Focus
Squareflair
"Expect More from Your Website. Join the Growing Number of Companies Trusting Squareflair to Create Websites That Drive Response and Generate Revenue."

Founded in 2010 by Alan Houser
Indianapolis, IN
United States
Squarespace Websites for Plant-Based/Vegan Entrepreneurs
 
Issue-Driven Focus
Danae Bloisë
"Web Design for Plant-Based Businesses"

Founded in 2017 by Danae Bloise
Kailua, HI
United States
Staffing Agencies
Vertical Focus
Staffing Future
"Industry Leading Staffing Websites and Technology Services"

Founded in 2015 by Bruce Stander, Jack Copeland
Newport Beach, CA
United States
Subscription Box Businesses
Horizontal Focus
My Subscription Business
"Digital Agency For Subscription Business"

Founded in 2015 by Umang Suneja
Panchkula
India
Tattoo Shops
Vertical Focus
TattooNow
"Kick-Ass Websites for Tattoo Artists, Studios and Suppliers"

Founded in 2000 by Gabe Ripley
Easthampton, MA
United States
Taxi Services
Vertical Focus
Taxi Web Design
"Dispatch System With CRM, Booking Tools & OnDemand Ride App"

Founded in 2008 by Sunil Shrestha
Lalitpur
Nepal
The Fitness and Wellness Industry
Horizontal and Vertical Combo Focus
Solmark Creative
"A boutique design studio providing creative services to healthy lifestyle brands."

Founded in 2005 by Jenni Schwartz, Mike Schwartz
Boca Raton, FL
United States
Thesis Theme Designs
Technology Specialization Focus
Nina Cross Design
"WordPress Developer + Minimalist Designer"

Founded in 2010 by Nina Cross
Philadelphia, PA
United States
Thinkific Course Sites, Membership Sites & Apps for Influencers, Coaches, & Online Course Creators
Horizontal and Vertical Combo Focus
Rob Galvin
"We Turn Your Thinkific Site Into a Forever Fan Funnel"

Founded in 2018 by Rob Galvin
Cary, NC
United States
Thinkific Course Sites for Music Teachers
Horizontal and Vertical Combo Focus
Tech of Business
"Expand Online. Get the Strategy, Support & Tech You Need to Create an Online Scalable Music Education Business - Even if You Are Tech Adverse"

Founded in 2018 by Jaime Slutzky
Redmond, WA
United States
Translators & Interpreters
Related-Industry Focus
Websites for Translators
"Let’s Talk About Your New, Effective Website"

Founded in 2011 by Meg Dziatkiewicz
London
United Kingdom
Travel Agents
Vertical Focus
The Travel Web Design Agency
"Effective Website Design for Tour Operators and the Travel Industry"

Founded in 2015 by Aaron Whiffin , Alex Hopson
Salisbury
United Kingdom
Two-and-Three Diamond Hotels
Vertical Focus
Digital Hospitality
"Hotel Digital Marketing & Website Design That Works"

Founded in 2007 by David Bhimji
Vancouver
Canada
Universities & Colleges
Related-Industry Focus
White Whale
"We’re a Design, Strategy, and Technology Firm Serving Colleges and Universities around the World"

Founded in 2000 by Jason Pontius
Oakland, CA
United States
User Onboarding for Web Apps & Software Companies
Horizontal Focus
UserOnboard
"The User Onboarding Guy"

Founded in 2012 by Samuel Hulick
Portland, OR
United States
Vegan Businesses
 
Horizontal and Vertical Combo Focus
Vegan Web Design
"We Help Growth Driven Plant Based Businesses Create More Profit With Digital Strategy & Marketing"

Founded in 2012 by Siân Graham, David Graham
Australia
Veterinarians
Vertical Focus
ViziSites
"Veterinary Websites, Design & SEO. Does Your Website Reflect the Quality of Veterinary Medicine You Practice?"

Founded in 2013 by Jesse Davis, Rebecca Davis
San Diego, CA
United States
Web Development Services for Graphic Designers & Marketing Agencies
Horizontal and Vertical Combo Focus
DevSavvy
"We Build Better Digital Experiences."

Founded in 2015 by Brian Jardine
Woodstock, GA
United States
Webflow Websites
Technology Specialization Focus
Studio Corvus
"I Make Websites"

Founded in 2014 by Rowan Hartsuiker
Breezand
Netherlands
Wedding Pros & Interior Designers  
Related-Industry Focus
Ashley & Malone
"We Build Brands for Those Rising to the Top"

Founded in 2013 by Ashley Malone, Dallas Malone
Hamilton
Canada
White Label Divi Development for Creative Agencies
Technology Specialization Focus
Divi Agency
"White Label Divi Development for Designers and Agencies"

Founded in 2019 by Maxime Beguin
Bologna
Italy
Wix Website Design
Technology Specialization Focus
Pickle-Wix Web Design
"Wix Website Designer"

Founded in 2001 by Idelle Fisher
Denver, CO
United States
Wix Website Design
Technology Specialization Focus
TP Digital
"Simply Chic Wix Web Design"

Founded in 2013 by Raul Schweizer, Julie London
London
United Kingdom
WordPress Sites for Wineries
Vertical Focus
Vinbound Marketing
"Smart Websites & Digital Marketing for Wineries"

Founded in 2014 by Brian Richardson
Carlton, OR
United States
WordPress Sites with IDX for Real Estate Agents
Horizontal and Vertical Combo Focus
IDX Central
"WordPress Real Estate Websites with IDX"

Founded in 1995 by Esther Moineau
Chico, CA
United States
WordPress Theme and Plugins for Cannabis Dispensaries
Horizontal and Vertical Combo Focus
H32B
"Dispensary WordPress Theme & Plugins"
WordPress Websites for Creative Businesses
Horizontal and Vertical Combo Focus
Jill Lynn Design
"Custom WordPress Websites for Creative Professionals"

Founded in 2002 by Jill Lynn
Dallas, GA
United States
WordPress Websites for Museums
Vertical Focus
Cuberis
"Dynamic, Beautiful, and Flexible Websites That Help Museums Tell Stories, Share Collections, Bolster Memberships, etc."

Founded in 2003 by Ray Parrish, Adam King
Apex, NC
United States
Wrestling Promoters, MMA Promoters, & Boxing Promoters
Related-Industry Focus
Your Fight Site
"Creating Websites and Video on Demand Channels for Professional Wrestling, MMA, and Boxing Promoters."

Founded in 2017 by Martin Bean
Newcastle upon Tyne
United Kingdom
Yoga Studios & Yoga Teachers
Vertical Focus
Namaste Interactive
"Shine brighter. Inspired Creative Design and Digital Marketing."

Founded in 2004 by Chris Roy, Rose Vo
Austin, TX
United States

How Do I Choose a Web Design Niche?

Six key questions to ask before focusing on a niche:

1. Is Your Potential Clients’ Market Growing?

That your potential clients’ own market grows is the most important factor when choosing a niche. If their market is shrinking, there probably won’t be enough business for you either.

Companies that are facing vigorous growth are starting more new projects.

Fast-growing niches are attracting entrepreneurs to start new businesses, and newly established companies need to buy many services for the first time. For example, almost 100% of all new businesses need a website.

It is also easier to sell your services to a company that does not already have an existing supplier.

2. What Size and Type of Projects Are Available?

If you need to charge $5,000 for a website and the niche you’re looking at can only afford an average of $1,000, it’s not worth your time pursuing.

If a typical project consumes a lot of time or requires many types of specialists, the niche you’re looking at may suit agencies better than freelancers.

3. Do They Know They Need Your Services?

You’ve limited time for marketing and sales.

Your time is best used when you speak to decision makers who are already aware of their need, rather than spending your time trying to convince someone who has a hard time realizing how your services can help them.

4. Do They Value Your Services?

This extends the previous question. If potential clients know they need your help, and they also value those services, it’s a sign that it’s a good niche.

On the other hand, if most websites in the niche you’re considering are “old, slow, and ugly” (or non-existent), it’s possible that this niche simply don’t see the value of web design - trying to sell your type of services could become an uphill battle.

5. Do You Like the People?

In the end, all business is about people and people like to work with people they “click” with.

So if you like your potential clients, they will be more prone to like you. And you will develop stronger relationships easier.

6. Can You Reach Potential Clients?

If you can’t find and contact potential clients easily (or affordably), it’s better to know sooner than later.

When you research the niche, look for events to attend and directories with contact information for your prospects. If you find a lot of useful information, that’s a sign of a good niche.
Read the full "How to."

Web Design Niches