Tag Archives | Client Communication

How Graphic Design Boosts Brand Recognition

How Graphic Design Boosts Brand Recognition

Do you sometimes have difficulty explaining why graphic design is crucial for successful advertising? Maybe you don’t explain your designs in terms marketing experts use? An important marketing term is “brand recognition.” For products typically chosen at the point-of-purchase, as with many supermarket products, brand recognition becomes the goal. Brand recognition is one of two brand awareness goals advertising can aim

Brand Awareness - How to Think Like a Marketing Expert

How to Think Like a Marketing Expert: Brand Awareness

Do you sometimes have difficulty explaining why graphic design is crucial for successful advertising? Maybe you don’t explain your designs in terms marketing experts use? A central marketing term is “brand awareness.” (more…)

Creative colorful left and right brain

How to Think Like a Marketing Expert: Ad Processing

Do you sometimes have difficulty explaining why graphic design is crucial for successful advertising? Maybe you don’t explain your designs in terms marketing experts use?  One such marketing term is “ad processing.” (more…)