How Leaving Comments Grows a Blog & Freelance Business

How 30 Minutes a Day Could Make You $1,835/Mo.

How Leaving Comments Grows a Blog and Freelance Business

Freelance sites and marketing coaches tell you all the time! A freelance creative must start a blog. It’s supposed to be great for personal branding and generating enquiries. It’s likely true, but what if no one ever sees your carefully crafted blog posts..?

A popular online marketing myth is “write great content and they will come.” Unfortunately, blogging doesn’t work like that for most of us.

You must promote your blog posts.

Leaving comments on other websites can be a powerful way to drive traffic to your blog.

Leaving just one comment per day could eventually mean thousands of monthly visitors

Intrigued? Continue to read!

A Good Comment Linking Back to You Is Like Money In the Bank – Its Value Grows with Time

As an experiment, I decided to submit three comments every weekday for three weeks this January. In total, I left 55 comments on sites like Graphic Design Blender, Creative Bloq, 99designs and 99u. Out of the submitted comments, 26 were finally approved and published by the websites. Each comment linked back to a specific blog post on Flaunt My Design. I tracked the number of visits I was generating with Google Analytics.

What happened?

It turned out to be a powerful experiment!

My comments did indeed drive some visits. 625 to be exact. Some visits happened immediately, but 73% of the visits actually took place after I stopped commenting. See below chart!

Chart. How Leaving Comments Grows a Blog and Freelance Business - Resized

I was surprised. I expected a temporary boost in traffic, but the visits just keep rolling in. In average, the 26 approved comments has continued to generate almost 20 daily visits. Day in, day out. They still do.

Why is this important?

With the above results, leaving just 5 good comments per week will grow your blog to 2,500 visitors/month within a year!

The Bottom Line of Leaving Comments

Chances are you haven’t a blog yet, or that your blog only has a few hundred visitors a month? What if your blog instead could attract 2,500 monthly visits? What would it mean for your freelance business, at the bottom line?

Eventually, 2,500 blog visits could mean an extra $1,835 in monthly sales.

That’s the bottom line of leaving comments.

How is that possible?

How Commenting Translates into Sales

In the below charts and table, you can see how comments convert into paying clients! The basic assumption is that you get the same results as in my experiment:

  • 47% of the submitted comments are approved.
  • Each approved comment will continuously drive 0,67 visits per day.

In addition to the figures derived from my experiment, the forecast is based on these 5 key figures.

  1. 1 comment/weekday (submitted)
  2. 1 out of 200 blog visitors makes an inquiry
  3. 1 out of 4 inquiries leads to a proposal
  4. You close 50% of the proposals
  5. Your average order is $1,200 (2 days of work á $75/hr)

Result will improve with time, as your “body of comments” accumulates. The below charts and tables shows a first year of commenting.

The below charts and tables are interactive. You can adjust the 5 key figures in the light grey input fields:

The Added Benefits of Commenting

Leaving comments on other people’s blogs and websites is a powerful way to promote your blog.

Of course, there is a limit to how many high-quality comments you can leave per day, For me, three comments a day was a stretch. Also, at some point, it’s likely diminishing returns will kick in.

However, high-quality commenting will also build your personal brand. It’s also a way to connect with other bloggers. In the long run, the bonus effects may become what’s really grows your freelance business.

Need more convincing about the benefits of leaving comments? Check out Neil Patel’s similar commenting experiment: How I Generated $25,000 with 249 Comments.

Do you need advice on how best to leave comments on other people’s blogs? Read Problogger’s Ultimate Guide to Leaving Comments and Blog Tyrant’s Killer Comments.

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7 Responses to How Leaving Comments Grows a Blog & Freelance Business

  1. Preston March 3, 2015 at 9:11 pm #

    Glad we could send some traffic your way! :) Keep up the great work.

    • Tomas Fransson March 4, 2015 at 4:11 am #

      Thanks, Preston! Hopefully, I will return the favor! I know we share some audience, and Graphic Design Blender is a great business resource for freelance creatives! You guys are doing a great job. :)

  2. Nicole Borens March 5, 2015 at 1:32 am #

    I had heard that commenting on other blogs can boost your own blog’s traffic, however I never imagined it made this big of a difference. Thank you for sharing your numbers!

    • Tomas Fransson March 5, 2015 at 4:54 am #

      Hi Nicole! Thanks for commenting!

      Did you try out the interactive spreadsheet above? You can insert your own key figures, e.g. the number of comments you leave and average % of the proposals you win. It will get you a feeling of what commenting can do for you specifically. Interpret the results with some caution, since diminishing results likely will happen long-term. Last time I checked (March 4) the experiment’s 26 approved comments had generated 751 visits to my blog. The visits continue to roll in, now roughly 15 visits a day.

  3. Dina Rodriguez March 7, 2015 at 1:45 pm #

    Wow! Loving this. It’s nice how you broke everything down. I actually found this article from The Freelance Report that’s curated by the guys over at Graphic Design Blender, so I guess Preston was able to return the favor after all. ;)

    Great content! I’m defiantly going to try to include commenting into my daily routine. Keep up the great work.

    • Tomas Fransson March 7, 2015 at 7:18 pm #

      Thanks for commenting! Yeah, real-life marketing data and processes make me happy. :)
      I’m glad I could inspire! Good luck with your blog Weekly Positivity, Dina!

  4. Steve Mark April 9, 2015 at 11:12 pm #

    This is very informative and interesting post for me. I did not know that commenting can be so much helpful. Thanks for sharing this information with us. Keep it up.

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