Finding Your Web Design Niche - Examples

The Niche Notebook

Find YOUR web design niche!

100+ niches actually picked by real-life web designers

Website designers, landing page designers, theme designers, eCommerce experts, web developers, etc.

I have taken a special interest in web design niches... Niches actually picked by real-life web designers and web design agencies. Whenever I stumble upon web design niche ideas, I scribble them down in my special notebook. I think of that particular Moleskine as "The Niche Notebook." This list is my digital version. Tomas :)

Web Design Niches

Finding Your Design Niche - Examples

For inspiration and to see what is possible, check out these web design niches! For each web design niche on the list, there is also a business case: A real-life freelance web designer or a small web design agency targeting that particular niche.

Targeted nicheType of niche Business examplePositioningIn business since   
Academic scholarsvertical1Judy O'NeillUnique spaces for ideas that matter.1987
Accountants/CPAsvertical2CPASiteSolutionsLargest provider of websites for accountants. Trusted by 7,478 accounting firms.1999
Amusement and carnival industryrelated industries1Matt CookOur core focus is on developing web sites for the amusement and carnival industry2003
Antique dealersvertical1Rick BibleWebsites built for antiques dealers2006
Antiques dealers/fine art dealersrelated industries2Antiques Web DesignWebsites for antique dealers. Personalised for you, including training on how to keep it up to date. Technophobe proof!2004
Apartment websitesvertical2RentbotApartment websites made simple2012
Attorney micrositesvertical2Great JakesWe are the originators of the attorney microsite, a next-generation lawyer bio2002
Auction houses, auctioneersvertical2Auctioneer WebdesignWebsite design for auction houses2003
Authorsvertical2authorBYTESEverything authors need to shine online2002
Authors and books (WordPress sites)vertical/technology specialization combo1Kate McMillanDesigning & building great WordPress websites for authors & books.2000
Auto body shopsvertical1Kirk ZieglerAuto body website design1997
Auto repair shopsvertical1Kirk ZieglerComplete website solutions for auto repair shops. Including mobile, SEO, marketing, logo design & more.1997
Bed & Breakfast websitesvertical2BnN WebsitesTwice the website, ½ the cost.2009
Birth professionalsvertical1Sarah JuliussonWebsite design for birth professionals2011
Car dealersvertical2Dealer HDDigital automotive marketing and advertising2004
Cash-for-service physiciansvertical2Einstein Medical1995
Catholic organisationsvertical1Matthew PriceTransformation by design2011
Chiropractorsvertical2PerfectPatientsChiropractic websites designed with one objective: New patients!2004
Company led by technologists/Plastic surgeryvertical/the way you work combo2GROWTH|MedGrowthMed is the only technology led marketing company specializing in Medical2014
Construction contractorsvertical2Contractor DynamicsProven lead-generating websites for contractors. The most complete contractor website solution designed to get your phone ringing.2012
Crossfit affiliates/Fitness gymsvertical2SitefitFitness sites made simple2013
Dance studios/schoolsvertical2Studio of Dance.comBringing studios and dancers together2002
Dental labsvertical1Carrie KuehnCreative media services for dental labs1990
Dentistsvertical1Mike PedersenAttract more patients to your practice2000
Dog breedersvertical1Irina SammutBreeder web design2013
Dog trainers, dog walkers, dog therapistsrelated industries1Alice TongModern web design for your business2010
Esports & clan websitesvertical2IVGrafixEsports Designs. This is what we do!2008
Family farms, grain elevators, and crop-protection companiesrelated industries2KestrelWeb development for agricultural & beyond1996
Fashionvertical2Kaiz CreativeA creative website design agency with a difference - specialising in the fashion and style industry.2014
Feminine WordPress themes on the Genesis frameworkvertical/technology specialization combo1Lindsey RielThe best feminine WordPress themes you ever did see, backed by a stellar support team.2005
Feminine, luxury graphic/web designvertical2Dianne Kennedy2007
Fertility Clinicsvertical1Diego RioboWe help fertility clinics with website design and internet marketing2000
Fire departmentsvertical2Daniel OwenEverything you need in one place2001
Flooringvertical2Flooring Web SolutionsSolutions for the flooring industry. Flooring Web Solutions specializes in flooring website design for resellers with specialized product databases connected to ERP/CRM systems.2011
Funeral homesvertical2Frazer ConsultantsFully custom site designs created by funeral professionals, for funeral professionals2003
Furniture dealersvertical2FurnitureDealer.netTo champion the success of the local home furnishings retailer.1996
Green movementissue-driven2Planet Media StudioWe create green, eco friendly brands, websites and eCommerce solutions1999
Hair & Beauty (salons)vertical2Beauty Mark MarketingSalon marketing agency2011
Holiday rentalsvertical2PromoteMyPlaceCreate a stunning website for your holiday rental. Discover the easiest, most cost-effective way to get a professional website for your holiday cottage, villa, apartment or B&B.2010
Holistic peoplerelated industries2VITAL Web DesignInspiring website design for holistic people, practitioners, therapist websites.2004
Home buildersvertical2Builder DesignsIntegrated digital solution. We build more than just a website.2005
Horsesvertical1Carolynne SmithYou want your advertising to be as beautiful as your horses2003
Hotels (two-and-three diamond hotels)vertical2Digital HospitalityCreative Internet marketing for hotels & resorts2007
Huntingvertical23 PlainsOutdoor marketing agency2006
HVAC, plumbing and electrical contractorsrelated industries2Contractor's Online-Access, Inc.Connecting HVAC contractors to clients2000
Independent financial advisors: RIAs, wealth managers and financial planners.vertical2AdvisorFlexBest-in-class website design for today's independent RIAs & advisors in transition.2004
Independent insurance agentsvertical2AgentMethodsInsurance websites so advanced they market themselves2009
Interface design for web app developersvertical/horizontal combo1Laura ElizabethClean & functional web apps designed for developers & creative people with great ideas2011
Interior designersvertical1Shari MillerAre you an interior designer? Let us help you style your space on the web!2010
Jewelryvertical2Gemfind Web DesignWeb technologies & digital marketing for the jewelry industry since 19991999
Joomla websitestechnology specialization2Roberts Web DesignWe speak Joomla!2006
Joomla websitestechnology specialization1Marc HardySimple, easy to manage websites
Landing page designhorizontal1Jen GordonConversion centered design2014
Landscapersvertical2Landscaper Websites350+ green industry websites built. We know landscapers.2004
Law firm websitesvertical2PaperStreetLaw firm web design. Impress & deliver results2001
Lawn care and landscapingvertical2Lawn Care Sites HQLawn care and landscaping websites designed to grow your sales online2009
LGBT organizationsissue-driven2LGBT CreativeLGBT Website Design and Creative Graphics2012
Martial art schoolsvertical2Website DojoMartial arts websites by Dojo Industries. Convert website visitors into paid members.2005
Medical websitesvertical2Web to MedBuild patient trust. Medical website design and medical marketing services for doctors and medical offices. Advance your practice, boost revenues, save time and enjoy practicing medicine.2001
Minimalist designhorizontal1Justin Page WoodMinimalist web design. We build beautiful websites for modern businesses.2010
Mortgage brokersvertical2Roar SolutionsProfessional & trusted mortgage & real estate website design, Google rankings, social media management & email marketing solutions2003
Musiciansvertical1Ross BarberDesign and marketing for the music industry. Custom web design for musicians, bands and artists.2011
Oil & gas industryrelated industries1Jim FulpOil & gas web design, marketing & graphics1999
One page business websiteshorizontal1Jeff GuestWant a small business web site? I have the solution! A one page website.2011
Orthodontic practicesvertical2OrthoInFusionShowcase your practice2009
Paintballvertical2Alpha SportsPaintball website design2002
Pediatric dentistsvertical2Smile SavvyThe complete all-in-one solution. Internet marketing for pediatric dentists.2000
Personal trainersvertical2My PT WebsitePersonal trainer website design & marketing coaching2013
Pest controlvertical2PestControl WebsitesComplete online marketing. Solutions for the pest control industry.2004
Pet industryvertical1Rosanna StewartModern website design for pet care professionals, businesses & the pet industry2006
Photographers (websites)vertical/horizontal combo1Alex VitaYour photography website is the foreground of your work. Make it amazing!
Pro athletesvertical2Athlete Web DesignWeb design for pro athletes2006
Pro wrestling and mixed martial artsrelated industries1Martin BeanYour Fight Site is a web design & graphic design agency specialising in the pro wrestling & MMA industries2009
Punctualitythe way you work1Roman KirichikPunctuality is the main principle of my work.
Ranchesvertical2Ranch House DesignsBrand builders. Dream makers.1999
Real estate websitesvertical2IDXCentralReal estate internet solutions1995
Recreational based businesses & organizations in the Petoskey arearelated industries1Chris FlynnFresh Up North website design & social media management2016
Restaurantsvertical2Restaurant EngineRestaurant website design, the easy way2012
Self help and spiritual industryrelated industries1Kris VoelkerSpecializing in the self help and spiritual industry!2013
Shopify designtechnology specialization2Shopify BuilderShopify experts. We work with businesses across the world to create stunning Shopify stores and powerful digital marketing solutions.2013
Ski and golf resortsrelated industries2Propeller Media WorksSki & golf resort mobile & ADA friendly web design & marketing1997
Soulful businessesissue-driven2MetamonksOn our mission to let humanity shine. Metamonks is a personal development media company. We create, produce, publish and spread teachings that unleash human potential.2010
Squarespace websitestechnology specialization2SquareFlairSquareflair is a design studio focused 100% on custom Squarespace design and development.2010
Squarespace websites for the fitness and wellness industryvertical/technology specialization combo2Jenni SchwartzA boutique design studio providing creative services to healthy lifestyle brands.2005
Tattoo shopsvertical2Tattoo NowKick-ass websites for tattoo artists, studios and suppliers2000
Therapistsvertical1Derek MillerWe help therapists expand their business and find new clients through smart website design and effective online marketing.2015
Thesis Theme Frameworktechnology specialization1Nina CrossThesis Theme designer2010
Transactional UX for airline bookingsvertical/technology specialization combo1Karl Salisbury
Translatorsvertical2Websites for TranslatorsWhether you are a translator, interpreter or linguist, we can boost your online and offline marketing!2011
Travel agentsvertical2The Travel Web Design AgencyEffective website design for tour operators & the travel industry2001
Truckingvertical1Robert PollackLet freight find you2016
User onboardinghorizontal1Samuel HulickThe user onboarding guy2004
Veterinary practicesvertical2ViziSitesVeterinary websites, design & SEO. Does your website reflect the quality of vetirinary medicine you practice?2013
Web design for creative businessesvertical/horizontal combo1Jill AndersonHey, I’m Jill. I make custom WordPress websites for creative professionals.2002
Web design for vegan businessesissue-driven1Luke DowdingThe vegan web designer
Web design for vegan businessesvertical/horizontal combo2Vegan Web DesignCompassionately vegan. We help vegan businesses & professionals get results online2012
Website makeovers for creative peoplevertical/horizontal combo1Jonathan TilleyI'm a brand strategist who helps creative people transition into successful creative freelancers.2012
Wedding prosrelated industries2Ashley & MaloneBeautifully built. Distinctly designed. Swiftly launched.2004
Wine ecommerce websites on Vin65vertical/technology specialization combo2Wine WorksGreat Vin65 launches. We are Vin65 experts - tackle your project with confidence.2013
Wineries (with direct-to-consumer sales)vertical2Simply PlatformedCustom winery website design and development2011
Wix website designtechnology specialization2TP DigitalLet's get wixing! We are a Wix website design agency. We build beautiful bespoke Wix websites.2013
WordPress sites for wineriesvertical/technology specialization combo1Brian RichardsonWinery websites and digital strategy. Boost tasting room traffic and sell more wine online.2015
WordPress websitestechnology specialization1Mike SmithFreelance WordPress developer2007
Yogavertical2Namaste InteractiveShine brighter. Inspired Creative Design and Digital Marketing.2004