Find YOUR Niche
Download 117 graphic design niches agencies and freelancers already are finding clients in.
Niches actually picked by professional graphic designers
Graphic Design Niches
For inspiration and to see what is possible, check out these graphic design niches! For each niche on the list, there is also a business case: A real-life freelance graphic designer or small graphic design agency targeting that particular niche.
Targeted Niche | Type of Niche | Business Example | Company Size | Positioning | Founded | Interview | |
---|---|---|---|---|---|---|---|
3D animation and visualisation | Technology Specialization Focus | Steve Wilson | 1 | 2005 | |||
3D animations for the oil and gas industry | Horizontal and Vertical Combo Focus | Ben Stone | 1 | We specialize in developing 3D animations for the oil and gas industry. | 2007 | ||
3D art for games | Horizontal and Vertical Combo Focus | Sucha Sing | 1 | 3D. Games. Web. Design. | 2008 | ||
Alcohol branding | Horizontal and Vertical Combo Focus | Dando Projects | 1 | 2013 | |||
Animated trailers and story apps for children books | Horizontal and Vertical Combo Focus | Cynthia Nugent | 1 | Animated book trailers, app design, children's book publisher | 2012 | ||
Architectural visualization | Horizontal and Vertical Combo Focus | Joshua Allen Donini | 1 | J•D•ZŸN is a graphics studio specializing in creating architectural renderings and conceptual designs for architects and developers. | 2001 | ||
Architecture, engineering, and construction (AEC) | Related-Industry Focus | Industrial Brand | 1 | We help businesses grow authentic and deliberate brands with a strategy-first approach. Building brands. By design. | 1998 | ||
Autographix montages and car show display boards | Vertical Focus | Jonathan Nickens | 1 | ||||
Badass branding (for small service businesses) | Umbrella Focus | Worstofall Design | 1 | Bad ass brands without the BS. | 2008 | ||
Baking businesses | Vertical Focus | Kirsty Montgomery | 1 | Website & branding design for small or home-based baking businesses | 2014 | ||
Bars and restaurants | Vertical Focus | Melissa Price | 1 | 2003 | |||
Biotech | Vertical Focus | Irina Turovets | 1 | Biotech graphic design | |||
Book design for young readers | We Understand Your Customer Focus | Tom Carling | 1 | Designs great books that get young people reading in print and on screen | 1990 | ||
Bossladies | Vertical Focus | Moriah Anne Reusing | 1 | You're a lady on a mission - a one-woman show - a high-heel wearing, Evernote wielding force to be reckoned with. | 2008 | ||
Brand identity design | Horizontal Focus | David Airey | 1 | I'm a graphic designer and writer who specialises in brand identity design. | 2005 | ||
Busy moms and business owners who are trying to find the balance between the two | Vertical Focus | Rachel Green | 1 | Balance. Grace. Intention. I believe in building purposeful and intentional lives and businesses, that serve each other well instead of taking away from one another. | 2012 | ||
Cannabis | Vertical Focus | Studio 420 | 1 | A cannabis friendly creative agency | 2014 | ||
Cannabis | Vertical Focus | Carrie Kuehn | 1 | Our artistic ability, creative media skills and years of design experience can help brand & grow your legal marijuana business | 2015 | ||
Cardboard engineering | Technology Specialization Focus | Thomas Forsayeth | 1 | Structural packaging designer specialising in cardboard engineering. | 1999 | ||
Charities and education | Vertical Focus | Cathy Hull | 1 | Specialist graphic design for charities, educators and small businesses | 1992 | ||
Charities and social enterprises | Vertical Focus | Goodthinking | 1 | Communications for the voluntary sector | 2004 | ||
Cheer and sports apparel/dye-sublimation | Horizontal and Vertical Combo Focus | Triune Design Studio | 1 | We specialize in apparel & t-shirt design, with a huge client base in the cheer industry & athletic apparel industry. | 2012 | ||
Churches | Vertical Focus | Benjamin Smith | 1 | Because the message matters | 2007 | ||
Coins and medals | Technology Specialization Focus | Matt Dent | 1 | Coin and medal designer | 2010 | ||
Content for kids | Horizontal and Vertical Combo Focus | Kathleen Giarrano | 1 | Fun. Kids. Design. It doesnt get any better than that. | 1983 | ||
Corporate brochures | Horizontal Focus | Brochure Design Service | 1 | Brochure design | 1999 | ||
Couture invitations & stationary | Horizontal Focus | Twig & Fig | 1 | Couture stationary | 2004 | ||
Craft beer | Vertical Focus | Blindtiger Design | 1 | Your Beer Deserves Great Design | 2013 | ||
Creative lettering | Signature Style | Ricardo Gonzalez | 1 | 2011 | |||
Creative support for marketing, communications and public relations professionals | Horizontal and Vertical Combo Focus | Shannon Scheels | 1 | 2003 | |||
Custom drag racing T-shirts, crew shirts and designs | Vertical Focus | Tyler Clark | 1 | Home of the baddest T-shirts in drag racing | 2002 | ||
Data visualization | Technology Specialization Focus | Andy Kirk | 1 | Visualising data | 2011 | ||
Distilled spirits & craft beer (package design and brand identity) | Related-Industry Focus | Scott Wetzel | 1 | Hot. Tasty. Fresh. We partner with you to increase sales, presence & credibility through your brand identity & package design. | 2012 | ||
Eco-consciousness | Issue-Driven Focus | Sonja Meyer | 1 | Graphic design for the real world | 2009 | ||
Entertainment advertising (and yoga marketing) | Vertical Focus | Stefani Manger | 1 | Marketing & promotional graphic designer / art director who specializes in creating dynamic artwork and advertising for the entertainment industry as well as for health & wellness businesses, such as yoga studios. | 2004 | ||
Enthusiasts brands | Related-Industry Focus | Saltworks Inc. | 1 | Enthusiast brands | 2001 | ||
ePub design | Technology Specialization Focus | Megan Hoogenboom | 1 | Design, concepts, research & development | 2012 | ||
Fashion retail | Vertical Focus | Grace O'Leary | 1 | Sizzling fashion graphics | 2012 | ||
Film and music | Related-Industry Focus | Jeff Scheinkopf | 1 | 2000 | |||
Filmmaking | Vertical Focus | Annie Atkins | 1 | Graphic design for film, games, and real life | |||
Football/Soccer | Vertical Focus | Chris Payne | 1 | Football brand designer | 2015 | ||
Gaming and eSports | Vertical Focus | Creative Grenade | 1 | Branding & web design for the gaming world | 2008 | ||
Geek Art Deco | Signature Style | Fabled Creative | 1 | 2015 | |||
Graffiti-inspired designs | Signature Style | Oliver Gelbrich | 1 | graffiti art and graphic design: hybrid art | |||
Greenfield | Umbrella Focus | Kathy Lacy | 1 | A green field is where it all starts. Horses graze and compete, race meets are run, seeds are sown and food is harvested. | 2006 | ||
Halloween and haunted attraction industry | Related-Industry Focus | Craig Hines | 1 | Haunted house websites, graphics, logos, changing portraits, & spooky special effects for haunted attractions and halloween enthusiasts. | 2006 | ||
Healthcare & wellness | Related-Industry Focus | Stephanie Helline | 1 | Invigorating healthcare and wellness organizations | 2006 | ||
Historical romance book covers | Vertical Focus | Holly Perret | 1 | The Swoonies | 2019 | ||
Holistic therapists | Vertical Focus | Samantha Winstanley | 1 | Spiritual websites | 2008 | ||
Identity design for museums and independent businesses. | Horizontal and Vertical Combo Focus | Margot Lombaert | 1 | Design - Visual communication | 2013 | ||
Indigenous (aboriginal) design | Issue-Driven Focus | Balarinji | 1 | Ancient culture - Contemporary design | 1983 | ||
Indigenous design | Issue-Driven Focus | We Are 27 Creative | 1 | An Indigenous art, design & communications agency. | 2016 | ||
Indulgence brands (wine, spirits and beer) | Related-Industry Focus | Sterling Creative Works | 1 | Smart design for indulgence brands | 1998 | ||
Infographics | Horizontal Focus | Jack Hagley | 1 | Jack Hagley is a London based graphic designer specialising in infographics. | 2010 | ||
Information graphics and designs for complex information (for mission-based organizations) | Horizontal Focus | Elissa Schloesser | 1 | Design understanding. Inspire action. | 2009 | ||
Large companies with complex deliveries | Company Size and Need Focus | Wendy Wood | 1 | Design Strategist who provides spot-on creative and a flawless workflow for your complex, multi-deliverable projects | 2007 | ||
Lettering animation | Technology Specialization Focus | Austin Saylor | 1 | Freelance motion designer | 2016 | ||
Life coaches | Vertical Focus | Deena Rutter | 1 | I help life coaches elevate their online brand | 1999 | ||
Life science technical marketing communications | Related-Industry Focus | Joel Pinkston | 1 | Your one-stop technical and creative life science marketing studio | 2006 | ||
Limousine marketing | Vertical Focus | EFX Marketing & Media Design | 1 | Marketing tools for transportation professionals | 2009 | ||
Liquor branding & package design | Vertical Focus | Chad Michael | 1 | Crafted under scrutiny | 2014 | ||
Logo design | Horizontal Focus | Ian Paget | 1 | I design logos | 2011 | ||
Magazine design | Horizontal and Vertical Combo Focus | Graeme Thomas | 1 | Design and print specialist | 2011 | ||
Marine industry | Related-Industry Focus | BoldWater | 1 | Handcrafted bold brands | 2005 | ||
Medical animation | Horizontal and Vertical Combo Focus | AXS Studio | 1 | Your science, beautifully told. | 2004 | ||
Metal band merch | Vertical Focus | All4Band | 1 | All that your band needs | |||
Motion design | Technology Specialization Focus | Justin Carrington | 1 | ||||
Movie title sequences | Vertical Focus | Fugitive Studios | 1 | Fugitive is an independent post production company based in central London specialising in the design and creation of titles and visual effects for cinema and television. | 2007 | ||
Movie title sequences | Vertical Focus | Dan Perri | 1 | The movie titles company | |||
Multi-language lettering | Horizontal Focus | Moataz Ahmed | 1 | Here you can learn multi-language lettering or hire me to do it for you | 2015 | ||
Museums and exhibitions | Vertical Focus | Malcolm Kirton | 1 | Graphic design for museums, galleries and exhibitions | 1994 | ||
Online entrepreneurs | Vertical Focus | Andrei Blanda | 1 | Branding for software entrepreneurs | 2010 | ||
Packaging design | Horizontal Focus | Kristin Murphy Design | 1 | We package fun! Need stand-out packaging for your unique product? | 2008 | ||
Packaging design for food | Horizontal and Vertical Combo Focus | Karla Dominguez | 1 | Delivering custom packaging design solutions | 2013 | ||
Party designs | Horizontal Focus | Jessica Richard | 1 | Wamp party designs | 2014 | ||
Pet industry, animal organizations, dogs | Related-Industry Focus | Rosa Fierro | 1 | Design and illustration for the pet industry, animal organizations and extreme dog lovers | 2010 | ||
Photographers (brand identity) | Horizontal and Vertical Combo Focus | Danielle Currier | 1 | 2010 | |||
Photoshop templates for photographers | Horizontal and Vertical Combo Focus | 3 Dollar Templates | 1 | Pre-designed Photoshop templates - Just drop in your images! | 2008 | ||
Podcast branding | Vertical Focus | Mark Des Cotes | 1 | Your podcast deserves a visual identity as unique as the voice behind the microphone. | 2006 | ||
Positive change | Issue-Driven Focus | Andrea Brody | 1 | Hi, I'm Andrea! With the right visuals, wellness and positive change spread quicker. I can help. | 2007 | ||
Poster design | Horizontal Focus | Arden Avett | 1 | 2010 | |||
Powerpoint presentations | Technology Specialization Focus | Laura M Foley | 1 | Cheat death by PowerPoint! | 2001 | ||
Presentation design | Horizontal Focus | Duarte | 1 | Persuasive presentation experts | 1988 | ||
Presentation design | Horizontal Focus | Dan Newmark | 1 | Presentation designer: Multimedia keynote, PowerPoint, iPad, web video presentations | |||
Print design | Horizontal Focus | Lindsay Fournier | 1 | Graphic design | 2008 | ||
Promotional products | Vertical Focus | Marty Daley | 1 | 2004 | |||
Public affairs | Related-Industry Focus | Lindsay Smail | 1 | 2013 | |||
Publication design for nonprofits | Vertical Focus | MillerCox Design | 1 | Publication design for mission-driven organizations | 2001 | ||
Restaurants | Vertical Focus | Melissa Fox-Austin | 1 | Melissa Fox Austin is a freelance graphic designer specializing in restaurant design | 2007 | ||
Restaurants, food and beverage | Related-Industry Focus | Ashley Howell | 1 | Graphic design services for restaurateurs and food & beverage | 2006 | ||
School branding | Vertical Focus | Craig Burton | 1 | Helping New Zealand schools craft compelling visual brands. | 2001 | ||
Science-related businesses, organizations and academics | Vertical Focus | Shelley Sandiford | 1 | Graphics and animation to help science-related businesses, organizations and academics explain science | |||
Shirt graphics for bands | Vertical Focus | Randon Brike | 1 | Graphic artist | 2002 | ||
Shopify D2C brands | Horizontal and Vertical Combo Focus | D2C Design | 1 | CPG design & dev partner for growing Shopify D2C brands | 2021 | ||
Small businesses | Company Size and Need Focus | Rhonda Brown | 1 | Helping small businesses stand out | 2009 | ||
Sports graphics | Vertical Focus | Craig Hogben | 1 | Freelance Sports Designer | 2019 | ||
Sports identity design | Horizontal and Vertical Combo Focus | John Hartwell | 1 | Connects sports brands to sports brands. Sports design that ignites passion and the bottom line. | 2001 | ||
Supplement packaging & branding | Vertical Focus | Brandon Hasbrook | 1 | 2017 | |||
SVG cut files for crafters | Technology Specialization Focus | Viktoria Braylovski | 1 | High quality, trendy, easy-to-use SVG Cut Files and Templates | 2022 | ||
T-shirt design | Horizontal Focus | Brent Galloway | 1 | T-Shirt design that helps your brand stay creatively relevant. | 2010 | ||
Targeting US clients from abroad | Vertical Focus | Alberto Kaiser Sosa | 1 | A truly rockstar designer | 2001 | ||
Theatrical advertising | Horizontal and Vertical Combo Focus | Jaime Vallés | 1 | 2011 | |||
Theatrical key art, home video packaging, alternative posters | Related-Industry Focus | Scott Saslow | 1 | 2015 | |||
Toronto's financial industry (retainers) | Vertical Focus | Sebastian Petrescu | 1 | A freelance graphic design retainer service for Toronto's financial industry | 2000 | ||
Transit maps | Vertical Focus | Cameron Booth | 1 | Transit maps, graphic design and photography | 2011 | ||
Twitch graphics | Vertical Focus | Humantek Art | 1 | Gaming logo & banner designing | 2021 | ||
Typography | Technology Specialization Focus | Claire Coullon | 1 | Graphic design, typography & lettering | 2009 | ||
Unlimited graphic design & revisions (queue-based) | The Way You Work Focus | Brett Williams | 1 | A design agency with a twist - Design subscriptions to scale your business. | 2017 | ||
Unlimited graphic design & revisions (queue-based) | The Way You Work Focus | Design Pickle | 1 | Unlimited graphic design | 2015 | ||
Vegan graphic design | Issue-Driven Focus | Shiri Takacs | 1 | Design solutions dedicated to ethical businesses | 2014 | ||
Video projections for ballets, operas and classical concerts | Horizontal and Vertical Combo Focus | Jacopo Castellano | 1 | Video projections for ballet, opera and classical concerts | 2013 | ||
Vinyl graphics, banners, and sign installation | Technology Specialization Focus | Tim Neal | 1 | Specializing in signage solutions | 2012 | ||
Virtual studio sets | Horizontal and Vertical Combo Focus | Mike Afford | 1 | Premium Virtual Studio Sets to download. For TriCaster, vMix and post-production. | 2007 | ||
Visual data/storytelling (infographics, microsites, microcontent, video) | Horizontal Focus | Lemonly | 1 | Create understanding through visuals | 2011 | ||
Wayfinding design | Horizontal Focus | Gregory Scott Souchock | 1 | Because life is to short to be lost | 1997 | ||
Wayfinding design (for cities, events, institutions and transit systems) | Horizontal Focus | Lance Wyman | 1 | 1979 | |||
Wine | Vertical Focus | Pere Pagà | 1 | 1991 |
Graphic Design Niches