Archive | USP

Unique Selling Proposition Examples for Freelance Creatives

Finding Your USP: 15 Unique Selling Proposition Examples

Potential USP:s for Freelance Creatives Below are 15 types of USP:s listed that can be used by creative pros. Invent your own variant or mix two together in a way that only you can offer or be the first to claim – in your particular niche. Look at your strong sides, but remember, for a strong USP “different

USP for Freelance Creatives

USPs for Freelance Creatives

What Is a USP Anyway?! USP stands for “Unique Selling Proposition”. It’s a big idea, a truly unique promise that sets you apart. The textbook example is Domino Pizza’s USP: “Fresh hot pizza delivered to your door in 30 minutes or less… or it’s free”. The USP answers the question “Why buy from you?” It’s the very

To Specialize or Not to Specialize (As a Freelance Graphic Designer)

To Specialize or Not to Specialize?

Should you specialize as a freelancer? From a strictly business and marketing perspective, this is a no-brainer. If you’re looking to get ahead of the competition and make more money, your best bet is to specialize in a specific niche. (more…)