Catch Busy Art Directors’ Attention With an “Old School” Illustrated Paper Zine Most freelancers’ self-promos are quickly forgotten. Illustrator & artist Esther Pearl Watson wanted to make a save-worthy mail-out. This marketing stunt starts with Esther finding a teenager’s diary in a gas-station bathroom. Loosely based on that diary, she created “Unlovable”. An illustrated paper zine she mailed to art directors.
Self-Promotion Ideas for Freelance Creatives On Pinterest, I collect cool, smart, inspirational self-promotional ideas by and for freelance creatives. Make sure to click on for the project details, since many of these projects are way more than simple mail-outs. Often they are full-blown marketing campaigns, reaching far more people than the original recipients. A few recommended projects to dive
Learn the Takeaways of His Postcard Promo Nick Iluzada is a NYC based freelance illustrator who has worked with clients like AT&T, The Oprah Magazine, ESPN and The Wall Street Journal. In early 2012 Nick sent out a trifold postcard promo to 1,000 people. The Lab featured Nick’s postcard as a good example in Going Postal. What to Consider when Designing a